Marketing Manager

Full-Time

Marketing Manager

Full Time

Salamander Middleburg, Middleburg VA 

Position Objective

This position is an integral part of on-site marketing and communications to ensure that the property is executing online, print materials and creation of unique programing consistent with the corporate brand standards, producing materials in a timely manner and on budget to meet the needs of the different revenue generating departments.

Position Summary

Works with the Director of Sales & Marketing, General Manager, and Home Office team members to ensure that branding and creative standards in all areas are upheld. Manages creative projects from concept to completion, maintains the integrity of the brand voice, and translates marketing objectives into creative tactics to drive revenue while building brand awareness and engagement.

Interacts with designated branding, media, public relations and print companies as well as sales, spa, food & beverage, and all other revenue producing areas and the home office to ensure that communication material is produced to company branding standards and delivered in a timely manner. 

Manages social media and email marketing platforms. Works closely with home office team members including VP of Communications, VP of Marketing and Director of Marketing to ensure strategic marketing communication needs are consistent and being met. 

Essential Job Functions

• Receives and manages in conjunction with the DOSM all marketing requests from initiation to completion including, website updates, presentations, collateral, ads, signage. 
• Collaborate with various department heads to develop on-property programs and partnerships. 
• Attend special events to capture content and coordinate programming for special events. 
• Draft and publish social media posts and reels across the resort’s multiple channels.
• Monitor all social channels, respond to messages, and interact with comments in a timely manner, daily profile maintenance, including monitoring on weekends. Channels include Facebook, Instagram, LinkedIn.
• Assist with vetting influencer, coordinating logistics including briefs and coordination with on-property teams.
• Oversee photo and video shoots in collaboration with home office. 
• Manages projects through the MONDAY project management tool in collaboration with agency and home office to meet deadlines. 
• Build and execute email marketing communications from start to finish for different audience segments including group, leisure, prospects, and food & beverage. Prepare email copy and select imagery using pre-set templates. 
• Oversee CRM database, audience list building for email campaigns and email marketing calendar.
• Crafting creative briefs and leading internal brainstorms with departments.
• Lead weekly marketing calls with department heads; generate agenda and meeting recap. 
• Monitor brand compliance for the resort. Manage all branded and co-branded materials for consistency and adherence to brand standards.
• Maintain inventory of print collateral and ensure outdated materials are discarded; including guestroom materials, menus, signage, etc. 
• Directly manages website CMS on a daily/weekly basis to ensure content is up to date, accurate and meets Forbes digital standards.
• Prepare presentation material for, sales presentations as needed by sales and other revenue generating areas.
• Oversee photo management and file storage in conjunction with Marketing Home Office to ensure outdated imagery is removed from property library and use. 
• Maintain and update property profiles and offers on third party partner sites and portals including Google, i.e., Preferred Hotels, Virtuoso, Cvent, Tripadvisor, Forbes, Group Representation Firms, etc. 
• Identify and keep updated local and regional listing sites for all revenue areas including Food and Beverage, Spa, Golf, Rooms.
• Maintain competitive research for all revenue areas including information for holidays, special events.
• Prepare final ROI on all special promotions, events, holidays using the corporate ROI form.
• Assist in growing local contacts especially for spa and F & B and submit to database. 
• Monitor and report on email campaigns. Actively communicate opportunities to interface with noteworthy events and/or public relations to General Manager, Marketing Home Office, and VP of Communications. 
• Develop landing pages as needed for promotions, local accounts/partners, groups, and marketing campaigns in partnership with Marketing Home Office.
• Participate in monthly agency marketing call with DOSM, DORM and home office.
• Participate in weekly Revenue call with DORM, DOSM, GM to identify marketing needs and strategies with focus on key weekends, holidays, and events. 
• Participate in bi-weekly PR agency calls with DOSM and VP of Communications.
• Liaise with local media outlets for PR opportunities, in coordination with VP of Communications. 
• Liaise with VP of Communications on coordinating media visits and photo shoots.
• Assist with all other marketing tasks and projects as needed.
• Oversee and coordinate on-property printing needs with approved print vendors. 
• Graphic design work using brand templates in Canva for materials including posters, flyers, invitations, social posts. 

Education/Experience

• Must be 18 years of age or older. 
• Bachelor’s degree (B.A. or B.S.) from four-year College or university; or four years related experience and/or training; or equivalent combination of education and experience is preferred
• At a minimum, must possess at least five years related sales experience and training or an Associate’s Degree or equivalent from two-year College or technical school; or equivalent combination of education and related sales experience
• Hospitality Marketing Experience preferred 

Requirements

Language Skills 

• Excellent written and verbal communication skills
• Read and interpret documents in English such as safety rules, operating and maintenance instructions, and procedural manuals, newspapers, periodicals, journals, and manuals.
• Write routine reports, correspondence, business letters, summaries, and reports using prescribed format, and conforming to all rules of punctuation, grammar, diction, and style.
• Ability to speak effectively before groups such as customers or employees.
• Writing samples required. 

Reasoning Ability 

• Apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.
• Use mathematical skills to interpret financial information and prepare reports and budgets.
• Read and interpret business records and statistical reports.
• Make business decisions based on reports and similar facts, as well as on experience and personal opinions.

Skills  

Must have sufficient computer skills that will allow them to be able to use, in a proficient manner, all Salamander Hospitality issued software programs implemented, including but not limited to the following:

• Microsoft Word
• PowerPoint
• Microsoft Excel
• Knowledge of e-mail and CRM platforms
• Knowledge of CMS (Content Management Systems)
• Knowledge of basic photo editing, resizing images 
• Prefer some graphic design background with InDesign, Canva.
• Basic video editing skills preferred in Adobe Premier Pro and/or Final Cut Pro

NOTE: Company-issued software programs implemented may be changed from time to time; the Marketing Manager is required to learn the new programs and upgrades as soon as practicable.

Physical Demands

• The physical demands described are representative of those that must be met by an employee to successfully perform the essential functions of this job. 
• While performing the duties this job, the employee is regularly required to stand; walk’ use hands to finger, handle or feel; reach with hands and arms; stoop, kneel, crouch; talk and hear. 
• The employee must be able to lift and move up to 25 pounds. 
• The employee must be able to see differences in widths and length of lines such as those on graphs. 
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Environment