Who Are We

Freehand is on a journey. Appropriate, given that we're a shared accommodation brand. Freehand swung through the US coolest cities on its way to dominating the world. It burst onto the scene in the Americas with the launch of our properties in the country’s biggest markets (NYC, LA, Miami and Chicago) with the acquisition of Freehand Hotels. Created for a new generation of urban travelers, Freehand combines the social culture of a hotel with innovative design by Roman and Williams, comfort and quality food and beverage at an affordable price. No biggie. Fast Company named us one of the top 50 most innovative global companies. We, of course, agree.

Our spaces are safe and seriously social, in the proudest part of the beating heart of the cities we love. Cultural action, creative pulse and an outstanding way to waste some of the finite time the universe has given you - that's what Freehand offers. Holds true for staff and visitors equally, and while chic design is always the backdrop, every Freehand in every destination reflects the unique beat of that city's heart.

About Freehand Miami

Talk about location – our OG Freehand hotel in Miami is the spot that has it all! It's a 5-minute walk from Miami Beach, and less than 1 mile from the nightlife of South Beach and features modern comforts like an outdoor terrace with a pool, two craft cocktail bars, a seasonal restaurant, and breakfast served daily. It’s both an escape from the bustle of the strip and an ideal access point to the best of the city. A full calendar of social events and fun activations are complemented by sun, sea and sand, making the OG Freehand a pleasure to stay at for guests, and a pleasure to work at for everyone in the team.

Generator

Started out in 1995 as a brother and sister partnership in London and Berlin, Generator is on a journey. We are now a leading global lifestyle accommodation brand. Not like any other hostel - we combine affordable luxury rooms with unique social events for the travellers and locals of Europe's coolest cities. After starting out in London you can now find us in Amsterdam, Barcelona, Berlin, Copenhagen, Dublin, Hamburg, London, Rome, Stockholm, Venice, Paris, Madrid, Washington D.C. and Miami.

We’re here for the explorers and the thrill seekers, for people looking for a little peace and quiet and the ones who can’t wait to discover something new. We’ve got it all, from comfy places to rest your head, to spaces for you to party and connect with likeminded travellers and backpackers alike. All properties are unique, with architecture, interiors, decor and art all working together to create environments that are comfortable, cool and ideally suited to the modern traveller.

So, if you’re looking for an experience you’re sure to remember and want somewhere to stay in the best locations, with the ultimate cool factor, we’ve got plenty to show you.