Hotel Staff

Who Are We

Freehand is on a journey. Appropriate, given that we're a shared accommodation brand. Freehand swung through the US coolest cities on its way to dominating the world. It burst onto the scene in the Americas with the launch of our properties in the country’s biggest markets (NYC, LA, Miami and Chicago) with the acquisition of Freehand Hotels. Created for a new generation of urban travelers, Freehand combines the social culture of a hotel with innovative design by Roman and Williams, comfort and quality food and beverage at an affordable price. No biggie. Fast Company named us one of the top 50 most innovative global companies. We, of course, agree. 

About Freehand New York

Located in Manhattan’s Flatiron District, Freehand New York is housed in the former George Washington Hotel—once home to many storied writers, musicians and creatives. Designed by Roman and Williams and featuring custom-commissioned artwork by Bard College students and alumni throughout, we’re revitalizing the artistic community in a historic NY neighbourhood. Conveniently situated in the Flatiron District, Freehand New York has a vibrancy that starts with the guests in the rooms and public spaces and is complemented by the locals frequenting the George Washington Bar and Broken Shaker rooftop Bar, enjoying the regular events and activations. It’s this energy that sets Freehand apart in the city, and it empowers the team working at the property just as much as it does the guests passing through.