Head of Culture and Experience

Full-Time

Description

Head of Culture and Experience

More efficiency. More innovation. More edge.

As Head of Culture + Experience (HOC), you'll design and implement programs, events, and meaningful interactions throughout the guest journey, embodying the essence of the Outbound brand. Through a focus on connection, inclusivity, and hometown hospitality, you’ll bring the Outbound experience, vibe, and culture to life.  The Virginian Lodge is a reimagined and restored hotel in the heart of Jackson, Wyoming. Surrounded by the wide open spaces of Jackson Hole, our retro-inspired Wyoming lodge has everything you need for memory-making: spacious rooms, a lively saloon, all-season pool, and cozy fire pits for winding down after a day of exploration.

You will possess energy, creative prowess, and the ability to execute year-round experiences for guests and the community; by activating physical spaces, creating meaningful collaborations with local artists and adventurers, and documenting the activations at the hotel to share with the world online. In addition, you will be responsible to improve and help execute the guest experience from check-in, stay, and check-out.

The Virginian Lodge is part of the Outbound Hotels collection, offering authentic, one-of-a-kind lodging that harmonizes with outdoor adventure at an approachable price. Learn more at www.outboundhotels.com.

ESSENTIAL TRAITS FOR THE HEAD OF CULTURE + EXPERIENCE:

• People Connector: Passionate about engaging with people, fostering connections, and quickly building relationships. Knowledgeable about Jackson's culture and hotspots to offer guests unique local experiences.
• Culturally Aware: Invested in the local art, music, and cultural scene, with strong relationships and collaboration skills to foster connections with local tastemakers and influencers.
• Outdoor Enthusiast: Familiar (or eager to learn) about outdoor adventures in Jackson Hole, enthusiastic to share seasonal outdoor activities and connect with the outdoor sports industry.
• Event Organizer: Skilled in planning and executing a variety of events and activities, balancing relaxation and entertainment. Able to bring team visions to life and engage both guests and locals.
• Organized & Budget-Savvy: Strong budgeting and planning skills, capable of executing events within budget while leveraging partnerships to maximize value.
• Social Media & Content Creation: Experienced in creating engaging, brand-aligned content, with the ability to capture quality images and work with partners to amplify social media presence.
• Team Player: Collaborative, communicative, and willing to assist with both special events and day-to-day operations as needed.
• Brand Ambassador: Knowledgeable about brand identity, ensuring all content aligns with the hotel’s positioning, tone, and style.

SAMPLE WORK DELIVERABLES

• Bi-Annual Experience/Event Plan and Budget
• Calendar of Events, with new content and programming rolled out monthly
• Calendar of Adventures, curated with local partners in the area
• Creating seasonal packages in partnership with the sales team
• Website updates, including events, seasonal updates, etc
• Social Media account management
• Media & influencer tours, and other local promotional appearances
• Monthly and annual activity summary report to include in meetings with ownership
• Production and execution of successful events and activations for the property
• Leadership in implementing new, innovative missions: i.e plastic free initiatives, merch collaborations, artist-in-residence activations, brand partnerships, collaborations with local makers
• Curating the daily vibe of the hotel - ensuring that everything from the playlists in the common spaces to the coffee bar are consistently on-brand. 
• Collaboration with the onsite saloon in new specials and creative direction. 

PERFORMANCE METRICS

• Increase in legitimate social media followers  (ie. not bots) and engagement scores.
• Completing at least 90% of the approved seasonal experience plan.
• Creating innovative content and experience that contribute to winning hotel “best of” awards in Conde Nast, T&L, local rankings, etc. 
• Staying on budget, or better yet, unlocking revenue (profit) opportunities.
• Create events and experiences successfully within the Outbound brand guidelines. 
• Positive mentions of "experience" in TripAdvisor; Google, Yelp, overall ranking.
• Guests from other hotels / the local community gather on a regular basis at the hotel for events, programming, and to eat + drink.

JOB REQUIREMENTS

Experience:

• Knowledge of hospitality, travel, social scenes, event planning, social media, branding, mountain tour and travel, art, music, brand development, or joint marketing are all a plus.

  Other: Bonus points if you speak additional languages 

Skills & Abilities:

• Creativity and vision. 
• Strength in hosting and producing events. 
• Social media. Photography. 
• Exceptional communication skills. 
• Ability to multitask and prioritize effectively/remain calm under pressure. 
• Creative writing skills - ability to write and create through the Outbound voice. 
• Genuine hospitality and warmth. 
• Leadership to motivate fellow staff. 
• Appreciation for the visual and other arts. 
• Organizational skills to set priorities, plan, delegate, and still enjoy events. 
• Ability to read, write, speak and understand English. 

Technical Skills:

• Knowledge of or experience with creative platforms such Canva and Notion.
• Knowledge of or experience with social media platforms such as Later, Instagram, Facebook, TikTok, etc.

Travel required: Occasional for promotion and sales

Commitment: full time 

Location: Jackson Hole, onsite rol

Qualifications

QUALIFICATIONS OR SKILLS:

Requirements are representative of minimum levels of knowledge, skills and /or abilities. To perform this job successfully, the employee will possess the abilities or aptitudes to perform each duty proficiently with or without reasonable accommodation.

ESSENTIAL:

• Superb product and branding knowledge
• Understands industry and vision and how to execute successful programming
• Solid background in customer service and hospitality industry
• Strong understanding of event planning

DESIRABLE:

• A minimum of two (2) years in hotel operations and management.
• A minimum of one (1) year in event planning, banquet operations or food and beverage operations
• Experience in independent boutique properties.
• Exceptional verbal and written communication skills.
• Adaptable experience with travel industry reservation systems.
• Adaptable experience with hotel property management systems.
• Strong management and leadership skills.
• Operates with a sense of urgency and discipline.

Springboard is proud EEO/AA employer M/F/D/V. We maintain a drug-free workplace