11 Howard is an innovative hotel located in SoHo, at the crossroads of the Bowery, Chinatown and Little Italy. This storied area of Lower Manhattan is one of the borough’s last great domains.

11 Howard’s guiding principle, “conscious hospitality,” defines its fundamental character. We approach each aspect of the hotel, from design to location to amenities to our ultramodern brand of service, with awareness, purpose and thoughtful consideration. 

With its very casual luxury, 11 Howard is the quintessential New York experience. When guests step inside, where minimalist design meets the grit and glamour of downtown, they know they are in New York. They want to be transformed by the city, and the streets of SoHo’s last authentic neighborhood are ripe for discovery, begging to be explored. 11 Howard’s conscious approach to hospitality promotes the reassuring nature of sameness, creating habits, routine, and comfort—but offset with surprise and adventure. In other words, 11 Howard provides a clean palette where visitors can write their own New York stories.

Along with conscious hospitality, we strive for conscious leadership. Our most rewarding asset is our team and what makes up 11 Howard. We thrive on the entrepreneurial spirit where creativity and experience collide. Our team thrives on collaboration, creating solutions for our guests, employees, owners, and community. Our passion is hospitality and delivering the best service for our internal and external guests. 

The Facts

207 Guest Rooms and Suites. Boasts 11-foot ceilings and oversized windows. Accommodations range from the Howard Queen Room (195 square feet) to the Howard Suites (700+ square feet).

All rooms include Scandinavian inspired furniture and finishes, 48" flat screen TVs, lounge corner and working area, KEYPR Technology (tablet to order anything from room service to fresh towels) and in-room safes. 

Terrace Suite. 3,000+-square-foot suite that includes a separate king bedroom, master bathroom, guest bathroom, kitchenette, dining area for 8 people and rooftop terrace. Great space for an overnight stay, informal meeting, photoshoot or cocktail reception for up to 50 guests.

Le Coucou. Famed Restaurateur Stephen Starr. Owner of Morimoto, Upland, Buddakan, El Vez and dozens more, Stephen Starr conceptualized Le Coucou at 11 Howard with Chef Daniel Rose to serve classic French dishes that are modern yet have not “gone gimmick.”

The Blond. Our exclusive nightclub, bar and lounge designed for relaxing and mingling no matter the time of day.

Library. A place to work, to meet, to enjoy afternoon tea or to simply relax in the evening with a cocktail.

The Creative Studio. 606-square-foot event space featuring 9-foot ceilings suited to host a board meeting and private meal for up to 14 guests. 

HigherDOSE. Infrared Sauna Spa. Detoxify and rejuvenate through groundbreaking light therapy. 

The NEIGHBORHOOD

11 Howard is perched right where SoHo meets The Bowery, Chinatown and Little Italy. It’s an area ripe for exploring by foot, and is one of Manhattan’s most eclectic mixes of culture, food and fashion. The district’s historic streets play venue to some of New York’s most varied and striking architecture. Visit the nearby New Museum, or wander to a handful of urban parks. If you have an ear for live music, some of the city’s best small venues and nightlife are just blocks away.