Lore Group is an international hospitality company that designs, transforms, manages and operates hotel and food and drink concepts in notable cities across Europe and the United States. We deliver approachable and inspired spaces to our guests from around the world – thoughtful design and interesting use of space is at the core of everything we do.

Our diverse portfolio of award-winning properties includes Riggs and Lyle in Washington DC, the Pulitzer and Kimpton de Witt in Amsterdam, Sea Containers London and One Hundred Shoreditch in London and most recently, Hotel Park Ave in New York. Our culture is entrepreneurial, team-oriented, creative, and unparalleled hospitality underpins all that we do. We believe passion, a clear vision and best-in-class talent leads to extraordinary results. With additional properties being added to our portfolio in the near future, this is a fantastic time to join Lore Group.

SUMMARY DESCRIPTION OF POSITIONThe Head of Marketing and Brand Partnerships plays a pivotal role in driving Lore Groups overall marketing strategy and brand development for the company. Based in London this senior leadership position is responsible for overseeing the creation, execution, and optimization of marketing campaigns and key brand partnerships that drive brand awareness, customer engagement, and revenue growth across all properties in the group.

REPORTING RELATIONSHIPThe role will report directly to the Global Director of Sales, Marketing & PR. This is group position based at Lore’s hub office in central London. It’s expected that the individual will split their time accordingly visiting hotels and traveling regularly to meet the required business results expected.

Inclusion on hotel PR calls/meetings - sense checking strategy and working with the Regional Directors of Marketing
Responsible for key press and journalists, maintaining relationships.
Approving all hotel press releases & writing all group press releases
Monitoring trends etc, looking for opportunities to stay ahead of them for coverage
Working with the Regional Marketing Directors, oversee, appointment, brief and tender process for all/any new PR agencies
Working with the Regional Marketing Directors, ensuring our agencies are giving us value for money and achieving the agreed annual KPI’s
Participate on the GHA ( Global Hotel Alliance) PR committee, working closely with their team on opportunities for the group
Ongoing, consider opportunities for Lore ‘group wide’ press as appropriate
Responsible for entering all appropriate design awards with well thought our submissions
Monitoring for speaking opportunities for Director of Design and other leadership team members
Delivery and concept of Group wide press moment/s annually
Managing all group crisis communication

BRAND PARTNERSHIPS

Develop & maintain strong relationships with our partners
Identify potential new brand partnerships for Lore Group.
Negotiate and execute partnership agreements, ensuring alignment with brand goals and KPI’S
Monitor and analyse the performance of the partnerships, tracking ROI, PR value etc. and reporting back to key stakeholders
Working with the Regional Marketing Directors, co-ordinate joint campaigns and promotional activities to enhance brand visibility.
Collaborate with internal operational teams to implement partnerships.
Stay updated on industry trends for partnerships opportunities.

BRANDING

Full branding, briefing, story etc for new concepts (bars, restaurants etc) or new hotels
Oversight and sign off, briefing as required, of all new collateral, signage, brochures
Design, look and feel of websites/new and existing
Work with hotels on new collateral/signage as required
Collaborate with Design team to develop compelling content and messaging, ensuring that it aligns with the company vision and values.
Working with the People & Talent team on the employer brand internal/external.

MARKETING COMMUNICATIONS

Sign off all hotel/s newsletters & social calendar
Write Lore Group quarterly newsletters, web, brochure copy etc
Input on packages through partnerships with the hotels
Responsible for Lore Group Social and LinkedIn
Responsible for Lore Group website
Launch plans for anything new – whether it’s suites, a bar, or a new hotel
Copy for all new assets working with the local Marketing Director, web copy, brochure copy, room descriptions, positioning statements, etc.

PHOTOGRAPHY

Book, manage and deliver all interior photoshoots for new hotels/space
Responsible for selection of hero images etc.
Input and advice across all group photoshoots, photographers, mood boards as required

Key Qualifications

Experience: 6 + years in marketing, brand development, and partnerships within the hospitality, travel, or related industries, with a minimum of 3 years in a leadership role
Skills: Strong understanding of content creation, social media strategy. Proven track record in brand partnership management and driving business growth through collaborations
Leadership: Ability to lead by example, motivate, and collaborate with colleagues to achieve company goals
Analytical Mindset: Good analytical skills to interpret data, measure performance, and optimize marketing efforts to meet targets
Creative and Strategic Vision: Ability to think creatively while maintaining a strong strategic focus on achieving long-term brand success and market growth
Communication: Excellent verbal and written communication skills, with the ability to represent the company’s brand voice both internally and externally.
Knowledge of hospitality industry trends and customer preferences