Social Media and Marketing Coordinator

Full-Time

Riggs Washington DC sits on the iconic downtown corner of Penn Quarter’s 9th and F Street in a historic building once home to Riggs National Bank. Each of the Hotel’s 181 guest rooms offers a playful nod to the building’s legacy. Riggs is home to the all-occasion European brasserie-inspired restaurant Café Riggs, as well as Silver Lyan – a subterranean bar from the internationally acclaimed Ryan Chetiyawardana, also known as Mr Lyan.

Key Responsibilities

Social Media

• Develop and execute a social media strategy that aligns with the marketing objectives for both Lyle DC and Riggs DC.
• Manage and maintain the properties' social media accounts (Instagram, Facebook, Twitter, LinkedIn, TikTok, etc.), ensuring consistent brand voice and visual identity.
• Create, schedule, and publish engaging, high-quality content including posts, reels, and stories.
• Respond to comments, messages, and reviews promptly to maintain positive engagement and guest satisfaction.
• Monitor social media trends, competitor activity, and industry innovations to identify new opportunities for growth.

Content Creation

• Collaborate with the marketing team to develop compelling content, including photos, videos, blog posts, and newsletters that showcase the unique aspects of Lyle DC and Riggs DC.
• Assist with photography and videography for on-site events, property highlights, and guest experiences.
• Design promotional materials, digital assets, and social media graphics using tools such as Canva, Adobe Creative Suite, or similar platforms.

Marketing Campaigns and Collaboration

• Support the execution of marketing campaigns, including email marketing, paid social media ads, and promotions.
• Collaborate with the Director of Sales and Marketing to ensure campaigns align with revenue and occupancy goals.
• Coordinate with PR agencies, vendors, and third-party partners as needed.

Analytics and Reporting

• Track and analyze social media performance metrics to measure engagement, reach, and campaign effectiveness.
• Prepare monthly performance reports and provide insights to optimize future campaigns.

Event Support

• Promote and market hotel events, such as restaurant specials, guest experiences, and seasonal activities, through social media and digital marketing.
• Attend on-site events to capture live content and enhance real-time marketing efforts.

Qualifications

Education & Experience

• Bachelor’s degree in Marketing, Communications, Hospitality Management, or a related field.
• 2-4 years of experience in social media management, content creation, or digital marketing, preferably in hospitality or lifestyle brands.

Skills & Competencies

• Proficiency in social media platforms, scheduling tools (e.g., Hootsuite, Sprout Social), and analytics tools (e.g., Google Analytics, Instagram Insights).
• Experience with photo and video editing software (e.g., Adobe Photoshop, Premiere Pro, Canva).
• Strong writing and storytelling skills, with attention to grammar and tone.
• Creative mindset with the ability to think strategically about audience engagement.
• Knowledge of SEO, paid media, and email marketing is a plus.

Personal Attributes

• Passion for hospitality, storytelling, and luxury lifestyle branding.
• Highly organized with strong project management skills.
• Collaborative team player who thrives in a fast-paced environment.
• Adaptable and open to learning new tools and trends in digital marketing.

Hourly Wage: $25- $28

Benefits

At Riggs Washington DC we are committed to giving our employees the skills and support required to deliver extraordinary experiences, and most importantly, to grow in their careers. On top of this we also like to offer our teams a wide range of benefits including:

• Medical, Dental & Vision Insurance (for full-time employees)

• 6 complimentary nights a year at any Lore Group hotel

• Lore Group Employee & Immediate Family Rates

• Lore Group Friend and Family Rates

• 50% Employee discount and 25% Friends and Family discount at over 800 partner hotels via Lore Discovery

• 50% discount in Lore Group restaurants and bars

• 10 Days Vacation - Plus every year an extra day

• Company Paid Life Insurance 1.5X annual salary

• Employee Assistance Program

• Referral Incentive

• 401K with 5% Match

• Training and Development Programs

• Additional perks via United Healthcare

• Complimentary Employee Meals

• Employee Recognition programs

Equal Employment OpportunityLore Group does not discriminate against employees or applicants for employment based upon race, color, religion, sex, national origin, age, disability, personal appearance, sexual orientation, gender identity or expression, marital status, family responsibilities, genetic information, matriculation, or political affiliation. We will make any reasonable effort to ensure that all applicants and employees receive equal opportunity in personnel matters, including recruiting, selection, training, placement, promotion, wages and benefits, transfers, terminations, and working conditions.

Location: Washington, DC