The mission of the Los Angeles Tourism & Convention Board (Los Angeles Tourism) is to improve the quality of life for all Angelenos through the economic and community benefits of tourism. Representing over 1,000 local tourism-related businesses, Los Angeles Tourism is a non-profit organization responsible for promoting the City of Angels as one of the world’s premier travel destinations. Through its global brand marketing and sales efforts, Los Angeles Tourism works to inspire visitors to immerse themselves in the kinds of unscripted moments and meaningful experiences that can only happen in LA.