In the dynamic world of hospitality, the role of social media has become increasingly crucial. From trendy restaurants to luxury hotels, businesses in the industry are recognizing the power of a strong online presence. 

If you have a passion for both hospitality and social media, you’re in luck! In this article, we’ll explore the diverse social media careers available in the hospitality sector, providing you with insights on how to forge a successful path.

Social media coordinator 

Social media coordinators are entry-level positions for those looking to get into a social media and/or marketing career. They are responsible for driving the online presence of the brand/property across various social media platforms. They also help to build and maintain a community, while enhancing brand awareness and ultimately help increase bookings and revenue for the property. Depending on the budgets available, they can build both organic and paid campaigns. 

Typical skills needed include: 

• A strong understanding or desire to learn about social media platforms 
• Creative thinking 
• Excellent written and communication skills 
• Time management and organization 
• Budget management (if managing paid campaigns) 

Typical software and tools you’ll utilize:

• Social media management tools (Hootsuite, Sprout Social, etc…)
• Analytics tools (Google Analytics, Meta Business Suite, etc…)
• Content creation tools (Canva, Adobe Creative Cloud, Cap Cut)
• Team communication tools 

The salary range can vary based on desired experience, brand, and location but a common range is $40,000 – $60,000. 

Social media & marketing manager

Oftentimes, social media will be a part of the marketing manager role, alongside email, SEO, website design, and more. However, some roles will be specific to social media only. Depending on your skills and interests, you can choose what role fits your career path best. 

The manager level includes developing and implementing a social media strategy while managing one or a team of coordinators. This position requires a blend of creativity, analytical thinking, and strong leadership skills. 

Typical skills needed include:

• Experience in social media management 
• Strong leadership and team management 
• In-depth knowledge of social media platforms, trends, and best practices 
• The ability to analyze data and extract actionable insights 
• A keen eye for design aesthetics 
• Crisis management and strong problem-solving

A typical salary range for this position, depending on several variables will fall between $60,000 to $80,000. 

Social media & marketing director 

Similar to the manager position, oftentimes social media will be one of many channels and teams a marketing director will oversee, but you can choose to find a social media-focused position only. 

Social media directors lead the marketing department in creating their overarching goals and plans while helping to build and mentor the team. You will communicate the team’s vision, goals, and progress to the rest of the leadership team. 

Typical skills needed:

• Proven leadership skills with experience managing and mentoring a team 
• Strong strategic thinking and the ability to align with broader business objectives 
• Exceptional written and verbal communication skills 
• Analytic skills to interpret data 
• Budget management 

A typical salary range for this position will be between $80,000-$120,000. 

If you have a passion for social media, there are plenty of great career opportunities for you in the hospitality industry, with the possibility of growth a lifelong career, and an endless supply of content to shoot!