This property is managed by
LBA Hospitality
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Address903 East 23rd Place, Panama City, FL, 32405 View map
Property typeHotel 
room Count101-250 
location TypeUrban 
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People (4)

MARSHA LACEYDirector Human Resources“I have held positions in HR in the Air Force and in both the staffing and manufacturing industries. The hospitality industry is very different from any HR role I’ve ever encountered. It is truly a service industry and you have to have a heart for helping others to be successful in this business. Having a positive influence on others is the reason I have continued my career in human resources, and it’s one of the things I enjoy most about working with LBA. The culture of the company is about doing what is right – respecting employees and guests. No matter what your position at LBA, it is understood that if we all provide a top-quality service experience that we, along with the properties we are fortunate enough to manage, will be successful.”
FARRAH ADAMSChief Operating Officer“I’ve been at LBA since 1999. Over the years, my responsibilities have increased and my roles have changed. But the bottom line is and always will be keeping our associates happy and our guests coming back. I think that is what gives LBA the edge over other management companies – that we instinctively know what associates and guests need in order for our properties to perform at their peak.” “I have served with Marriott on the Fairfield Inn renovation committee and the Courtyard room design and construction committee. We are always working on what will appeal to the next generation of travelers, what will work well in the field and what will hold up long term. We also know that any company can have a beautiful property, and we certainly have those, but the quality and attitude of our associates is what gives us the edge. In my role, I get to be a cultural leader, to communicate our company culture to our associates, and to lead by example. It takes a truly engrained culture to promote a happy, positive and successful environment.”

Culture (1)

LBA CaresThe cornerstone of our success is service. LBA empowers every associate to serve without compromise and to explore new and better ways to serve our guests and our owners every day. We respect our guests and owners. We respect each other. We bring our best to our work. The quality of our commitment shapes the quality of our results. At LBA, we practice ethical, responsible management grounded in service. We do this because we know that is the only way to achieve our goal.