Regional Director of Sales & MarketingBoston Park PlazaBoston, MA
A property of: Highgate Hotels
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Job Description

Highgate Hotels

Highgate is a leading real estate investment and hospitality management company widely recognized as an innovator in the industry. Highgate is the dominant player in major U.S. gateway cities including New York, Boston, Miami, San Francisco and Honolulu, with a growing Caribbean and Latin America footprint. The hospitality forward company provides expert guidance through all stages of the property cycle, from planning and development through recapitalization or disposition. Highgate has a proven record of developing its diverse portfolio of bespoke lifestyle hotel brands, legacy brands, and independent hotels and resorts with contemporary programming and digital acumen. The company utilizes industry-leading revenue management tools that efficiently identify and predict evolving market dynamics to drive outperformance and maximize asset value. With an executive team consisting of some of the most experienced hotel management leaders, the company is a trusted partner for top ownership groups and major hotel brands. Highgate maintains corporate offices in New York, Chicago, Dallas, London, Miami, and Seattle. .


An unrivaled blend of warmth, authentic heritage, and contemporary sophistication attract travelers from around the world to Boston's most beloved hotel, the Boston Park Plaza. With the recent completion of a $100 million landmark transformation of all guest rooms, meeting space and public areas, guests quickly discover that this 1927 historic hotel is still classic, timeless, and always in-style. The hotel features 1,060 guest rooms (including 57 suites) plus onsite amenities. This historic and vibrant hotel is located in Boston's Back Bay neighborhood, just steps away from Boston Common and within walking distance of world-renowned Newbury Street, the Financial District, Faneuil Hall Marketplace, and a host of other famous historical Boston sites. Boston Park Plaza is a member of the Preferred Hotels and Resorts.

Employment Status



The Regional Director of Sales & Marketing is primarily responsible for leading & driving top line revenue strategies for their assigned hotels. This individual is additionally responsible for staying ahead of market trends, market share movement and ongoing competitive hotel analysis, while directing the property sales teams. This position will report to the Managing Director and VP of Operations and will focus on Highgate's Boston Park Plaza hotel.


  • Develop and implement sales revenue maximization plans for all segments & channels (that lead to increased market share).
  • Lead & motivate sales teams.
  • Understanding competitive set landscapes/mapping in the various sub-regions.
  • Evaluate group pace/position reports and a wide variety of key sales metrics (group & transient).
  • Sales deployment design & goal setting/measurement, implementing sales incentive plans.
  • Key account management.
  • Marketing plan development & expense budget management.
  • Sales activity and travel scheduling & management.
  • Understanding/evaluating STR, Hotelligence 360 & financial reports/data.
  • Marketing communications knowledge/experience relative branding, public relations, eCommerce & social media.
  • Experience with ownership/asset management group relations.
  • Experience with new hotel launches & management transitions/property takeover (branded & independent).
  • Ability to cooperatively work with hotel GM's & teams, operations, revenue management & development/acquisitions.
  • Sound time management/organizational skills - critical to the position's success.
  • Understanding and embracing rapid growth, directional change & ability to reverse direction.

Job Requirements


• Bachelor's degree preferred in Marketing
• Minimum of 3 - 5 years of experience as a sales leader in an above property position.
• Regional or Multi-Unit sales oversight experience required.
• Prior track record as a Hotel Director of Sales & Marketing in major markets.
• Experience dealing with and communicating with ownership groups and asset management.
• Experience working collaboratively with revenue management.
• Well rounded knowledge of all market segments and channel sources, as well as ability to develop a strategic plan for each.
• Excellent communication and presentation skills.
• Strong interpersonal skills and ability to work in a team environment.
• Ability to direct, lead, train, motivate & drive a team of DOSM's.
• Must be proficient in MS Office including Word, Excel, and Power Point.
• Must be able to multitask and prioritize to meet deadlines.

Job Details

Senior level

About this location

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Boston Park Plaza
Passionate about hospitality? If so, we strongly encourage you to
consider an exciting and rewarding career with Highgate Hotels. When
joining the Highgate family, you become so much more thashow more
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Address50 Park Plaza at Arlington Street, Boston, MA, 02116 View map
Property typeHotel 
room Count1001+ 
location TypeUrban 

Culture (3)

Aga Khan FoundationThe Aga Khan Foundation brings together human, financial and technical resources to address some of the challenges faced by the poorest and most marginalized communities in the world. Special emphasis is placed on investing in human potential, expanding opportunity and improving the overall quality of life, especially for women and girls.
Save the ChildrenSave the Children believes every child deserves a future. In the United States and around the world, we give children a healthy start in life, the opportunity to learn and protection from harm. We do whatever it takes for children – every day and in times of crisis – transforming their lives and the future we share.
Sustainability EffortsHighgate and its portfolio of properties are committed to incorporating environmentally friendly initiatives into our day-to-day activities. As part of our continued sustainability efforts we are proud to support Clean the World® in promoting waste reduction programs through the recycling of soap and bottled bath amenities — helping to protect the environment, preserve natural resources, and reduce costs.
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Highgate Hotels