Marketing ManagerHall Arts HotelDallas, TX
A property of: Crescent Hotels & Resorts
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Job Description

Welcome to the HALL Arts Hotel, located in the spectacular Dallas Arts District- just steps away from Pritzker Prize winning architecture, exceptional artwork of every kind, and the area’s renowned restaurants—the hotel enjoys a special relationship with this one-of-a-kind place. We are not just a part of the District, we are an extension of it, generously supporting its cultural institutions, opening our art-filled spaces for all to enjoy, and reflecting all its sophistication and worldliness.

HALL Arts Hotel Dallas, Curio Collection by Hilton we are the preeminent luxury hotel in Dallas, with uncompromising class and exceptional elegance.

Digital is embedded in every corner of our lives –“Everything Is Digital”.

We are looking for a creative individual that has a have a passion for Digital Marketing and can see opportunities everywhere. This person can focus on driving revenues and innovation and can adapt and modify their plans as market conditions change.

Does this sound like you?

This position is responsible for ensuring core Digital Marketing standards, fundamental expectations HALL Arts Hotel best practices are fully implemented throughout all of the systems for Digital Marketing.

The Marketing Manager will assist the Director of Marketing with researching market conditions and identify opportunities, exercising the initiative to research and interpret data and weigh options to reach conclusions, increase revenues for the properties within their region. Additionally, this position will be in charge of designing print ads, online and social media marketing within the brand guidelines established for the hotel and restaurants.

  • High-Degree of Digital Marketing, In-design & knowledge of the hotel industry
  • High energy enthusiasm for Digital Marketing, the HALL Arts Hotel Dallas, Curio Collection by Hilton and Crescent Hotels & Resorts with a focus on working as a team with our Sales & Revenue Partners to drive revenues for the property.
  • Responsible for developing and implementing digital objectives via property-specific action plans designed to grow revenue for each property by segment and evaluate return on ad send (ROAS) cultivating from these segments
  • Strong initiative – ability to work with little supervision
  • Coordinate and manage weekly calls, applicable vendors, and brands to share the digital strategy and measure results. Prepare presentations and provide recommendations for discussion to increase overall digital performance
  • Business Case Development & Strong Statistical Skills. This leader will participate and provide input, recommendations and share results during property ownership calls
  • Audit brand sites, vanity sites, OTA’s, social pages, etc.…for old images and update as applicable.
  • Assist the Director of Marketing and Director of Revenue Management in the design and implementation of the graphics and copy for print/online marketing, promotions, custom experiences, packages, advertising and e-mail campaigns for the hotel guests, food & beverage outlets, and the Partners program, within the brand guidelines.
  • As the social media champion for the property, design and update quarterly social media calendar in the brand voice. Schedule and update content daily in real time
  • Manage responses on all social media channels in real time in the brand voice
  • Manage deadline, assets and ticket usage and experiences as part of the HALL Partnership Program for the Hotel & Residences in tandem with the Director of Marketing and Director of Revenue Management
  • Update website content by working closely with hotel departments to ensure that the website is robust, accurate and current
  • Oversee that the hotel’s pre and post arrival messaging is accurate and current
  • Assist Director of Marketing in planning and execution of all special events for the hotel
  • Create digital newsletters for the hotel, outlets and Partners Club program and manage subscriber list
  • Update directory listings for various industry publications and websites as directed


Job Requirements

See Job Description.

Job Details

Mid level

About this location

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401(K) Matching
Company Discounts
Dental Benefits
Disability Insurance
Flexible Spending Account (FSA)
Health Insurance Benefits
Life Insurance
Paid Holidays
Tuition Reimbursement
Vision Benefits
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Hall Arts Hotel
Hall Arts Hotelshow more
Address2350 Flora St, Dallas, TX, 75201 View map
Property typeHotel 
room Count51-100 
location TypeUrban 

People (6)

Michael GeorgeFounder, President & Chief Executive OfficerteamMemberName As Founder, President & CEO of Crescent Hotels & Resorts, Michael is a career hotelier, entrepreneur and leadership mentor. Crescent is a nationally recognized, top tier hotel and resort management firm, operating over 100 properties in the U.S. and Canada, with an additional 14 under development. Crescent is an award winning management firm and one of the few elite management companies approved to operate luxury and upper upscale full service hotels under Marriott, Hilton, Hyatt, IHG and premier soft brand affiliations. Crescent also operates a collection of legendary independent and lifestyle hotels & resorts affiliated with “Latitudes Collection, Lifestyle by Crescent”. Crescent's clients predominately include hotel REIT’s, private equity firms and major developers. Prior to Crescent, Michael served as Senior Vice President of Operations for Destination Hotels & Resorts. Destination operated many luxury independent hotels and resorts including signature assets such as Hotel del Coronado, Eden Roc Resort and Royal Palms Resort & Spa. Prior to Destination, Michael served as Chief Operating Officer for Sunstone Hotels & Resorts and was instrumental in Sunstone becoming one of Marriott’s largest full service managers. Michael also served as Senior Vice President of Operations for Capstar/MeriStar Hotels and Resorts (present day Interstate Hotels); Michael was a member of the executive committee who took the firm public. Early in his career, Michael served as an award winning General Manager for premier full service hotels and resorts with Hilton, Westin and Sheraton brand affiliations. Michael currently serves on the Owners Advisory Boards of Marriott and Hilton. Michael previously served on the Board of Directors of several publicly traded hotel companies and is an active contributor to the Juvenile Diabetes Research Foundation.
Michael Carr-TurnboughSenior Vice President of Food & BeverageteamMemberName Michael brings a wealth of industry experience with over 30 years in Food & Beverage. He brings to Crescent a strong background in culinary operations in both the hospitality and restaurant industries. Prior to joining Crescent, Michael held the role of Vice President of Culinary Operations with Sage Restaurant Group where he was an intricate part in the creation of opening 13 award winning restaurants and hotels. Michael has direct involvement in property operations, as well as the development and implementation of detailed policies and procedures. In his role as SVP of Food & Beverage, Michael will lead Crescent’s Food & Beverage team within the operations department.
Evan StuderSenior Vice President of OperationsAs Executive Vice President of Operations, Evan Studer works directly with regional teams over a portfolio of hotels and with ownership representatives for those designated hotels. Mr. Studer brings an extensive and successful amount of experience in the hotel/hospitality industry to Crescent Hotels & Resorts. Prior to joining Crescent, Mr. Studer held the Executive Vice President of Operations position at Invitation Homes, the largest owner/operator of single-family residential leased homes throughout 14 major US markets. Prior to that Evan held the position of Executive VP of Operations at Remington Hotels for 3 years and Executive Vice President Operations at Sunstone Hotels Management company (which became a wholly owned subsidiary of Interstate Hotels & Resorts) for 15 years including 6 years of direct COO responsibilities and assisted operationally with a successful IPO rollout. Evan also had a successful tenure with Vista Host Hotels and Winegardner & Hammons. Mr. Studer has extensive experience in day to day operations and overseeing the opening of numerous hotels as a general manager, regional director and SVP of Sales & Marketing, and he also served on many hotel industry committees including Marriott’s Rooms Advisory Board and VP of Tourism for Pensacola, FL to name a few. Evan also became a certified trainer of the Integrity Selling system and a graduate assistant of the well-known Dale Carnegie program. Mr. Studer holds a BS Degree in Mathematics and Business Administration from Eastern Kentucky University.
Robert ButlerExecutive Vice President of OperationsRobert brings to team Crescent more than 25 years of invaluable operational leadership experience, Robert joins us from Sage Hospitality where he served as Executive Vice President of Operations with total oversight of Sage’s full service portfolio. Robert has demonstrated a career record of consistently leading top-brand hotels to exceptional performance through focus on quality and top-line revenue to drive profitability, market penetration, brand development, and associate and guest satisfaction. Robert has a history of providing effective and strategic leadership, promoting team development and has the capacity to build and create a competitive advantage resulting in superior quality, value and service.
Laura WarnerSenior Vice President of Human ResourcesLaura Warner is Senior Vice President of Human Resources at Crescent Hotels & Resorts in Fairfax, Virginia. With over 15 years of diverse management experience in the hospitality industry, Laura is directly responsible for all aspects of the Human Resource discipline within the Crescent portfolio. Highly skilled and proficient in all facets of Human Resources, Laura is a dynamic leader dedicated to developing positive associate relations and exceeding organizational goals. Laura's involvement in the industry began with front office, food and beverage, and various different operational roles at Marriott International before establishing her career in Human Resources with Starwood Hotels.
Michael J MetcalfChief Operating OfficerMike Metcalf possesses over 25 years of hotel investment, underwriting, asset management and operations experience ranging from resort, luxury, upper upscale, convention, golf and condominium hotels. As Chief Operating Office of Crescent Hotels & Resorts, he is engaged with Crescent’s capital partner relations, hotel investment strategy, asset management oversight and securing management contracts. Mike has been instrumental in Crescent’s success for many years, having served previously as Executive Vice President, Executive Vice President of Operations, Senior Vice President of Operations, Vice President of Operations, and Vice President of Business Development for Crescent Hotels & Resorts. Mike began his career with ITT Sheraton in various operational positions including General Manager at numerous ITT Sheraton managed hotels. Mike served as General Manager at the prestigious PGA National Resort & Spa in Palm Beach, Sheraton LAX, and was General Manager in Orlando at both Hotel Royal Plaza and Delta Orlando Resort. Mike also served as Vice President for NR Advisors, an independent consulting firm providing asset management and interim General Manager services. Prior to Crescent, Mike served as Vice President of Operations for Providence Hospitality Partners.

Culture (1)

Message from the CEO“Crescent was started with a deep belief in our people and in encouraging them to apply their energy, passion and unique abilities to make our hotels run in a truly remarkable way. When that happens, our guests experience The Crescent Care, which is an industry leading ideal. Our guests benefit from what each and every associate does as a part of this unified team goal." Michael George – Founder, President & Chief Executive Officer
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