Joanne HeadrickVice President of AccountingJoanne has over 30 years of experience in the hospitality industry. She started as a night auditor at a 90-room property in the Arizona desert. She is a Texas native, and soon returned to Texas to continue her hotel career. She has worked in various positions, from night audit to laundry to assistant general manager. However, she has made her home in accounting for the last 21 years. She was in accounting management with Starwood Hotels and Resorts for eight years before joining The Hotel Group in 2005.
Joanne’s major accomplishments during her long career have been related to improving processes, cost controls, payroll, budgeting, internal controls, auditing, and staff development. She is committed to training hotels to control expenses, maximize their revenue, and protect their assets. With her role as vice president of accounting for Northwest x Southern Hospitality, she will continue to look for new ways to be more cost-efficient while maintaining the quality of service required by our customers.
After 25 years, Joanne has made it back full circle to the Arizona desert, where she loves to swim during the long, hot summer. Joanne is an avid reader of mystery novels, and enjoys cooking as well as taking her nieces and nephew to the zoo.
Isabel DreherVice President of Human ResourcesWith over 25 years in the hospitality industry, Isabel’s career has been a testament to working from the ground up. Isabel’s path from an hourly team member to vice president of HR has equipped her with indispensable awareness for getting things right – and doing what’s right.
With the HR landscape ever-evolving, Isabel stays current on both national and local legislation and initiatives, as well as streamlining HR processes, ensuring EEOC compliance, and systematically maintaining internal training and team member engagement. She believes in treating people fairly and with respect, knowing that you will get the same in return.
Isabel is always looking to make sure we operate with the highest level of integrity in everything we do. It all comes down to respect, treating people fairly, and simply appreciating them. She considers her coworkers her friends, her family, and her support.
Isabel likes to laugh and have fun while working hard to accomplish great things both professionally and personally. She enjoys spending quality time with her family. She is blessed to have 4 children, Arielle, Elizabeth, Lucas, and Jacob. When she is not cheering them on in their milestones with her husband, David, they really enjoy family vacations. Isabel, David, and the “team” enjoy traveling from the ski slopes to anywhere tropical. In her spare time you may see Isabel at the barre (Cardio Barre that is … she loves to dance).
Katherine SteedVice President of Sales & MarketingAs a 20-year sales & marketing expert, Katherine brings her talent and skill to Northwest x Southern Hospitality LLC. Throughout her tenure, Katherine has built a team of knowledgeable sales & marketing, revenue management, and e-marketing professionals with a combined 100+ years of experience – all promoted and developed from within. Top-line revenue being Katherine’s primary responsibility, her focus is developing successful sales and revenue management strategies.
Katherine graduated from the University of Tennessee with a bachelor’s degree in Hotel and Restaurant Management. Some of her fondest college memories are from the 4 summers she interned at Walt Disney World. Having worked in the restaurant business from the age of 16 through college, she decided to move into the hotel business by accepting an internship in Memphis, TN. She missed her beloved Tennessee Volunteers, and later decided to move back to Knoxville, TN where she accepted her first sales manager position at the Hilton Downtown Knoxville.
Katherine has worked under Lara Latture since 2003 as director of sales, marketing manager, director of marketing, and vice president of sales & marketing. She values her team and manages with high expectations while creating a relaxed and fun environment. Her creed is “Simply doing work that matters and serving with excellence.”
Katherine truly believes it’s important to build a team that works hard and plays hard together. She considers her team and coworkers family, and does whatever it takes to make them successful. When she’s not working, you can probably find Katherine playing golf or at the baseball field cheering on her 2 boys.
Lara LatturePresidentLara Latture, CHA, is southern hospitality at her core. As president of Northwest x Southern Hospitality, Lara is at the helm of what works in hospitality with her wit, no-nonsense business approach, and genuine understanding of the industry.
Lara’s early work career began in retail with Parisian Department Stores. She credits their great training programs with developing her keen marketing and sales skills, but her big smile and pat-on-the-back management style moved her up the career ladder. Her hospitality experience is a true testament to working from the ground up. She began her career as a director of sales selling mobile entertainment space, then as a GM, director of operations and her most recent role: chief operating officer and executive vice president of The Hotel Group for the last 20 years.
Lara knows each and every position of the hotels she manages, because she’s worked in each and every position in a hotel. One of her team’s favorite pictures of her shows her in uniform, pushing a housekeeping cart, complete with a circus-colored duster. “It radiates fun,” her team says. “We all work hard and have our shortfalls, but Lara is always the one who’s rallying us to the finish line, who’s standing there cheering and always has our back.”
Lara leads hotel operations, sales and marketing, renovation and construction, HR and more in her fast-paced world. At the end of the day, she enjoys nothing more than being with her husband David, son Tucker, a recent graduate of the University of Tennessee, and her parade of animals. “My pets get a smile and pat on the back too … usually as they’re all trying to share lap space!”