Director of Sales & Marketing Hilton Garden Inn Longmont -archiveLongmont, CO
A property of: Hilton Garden Inn Longmont
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Job Description

Fantastic opportunity to join a growing company, Genuine Hospitality, at our brand new, full-service, Hilton Garden Inn - Longmont, CO. This hotel is the gem of the market with a fantastic location backed by one of the best brands in the industry. 

Genuine Hospitality is seeking a Director of Sales to join our team at the BRAND NEW, Hilton Garden Inn - Longmont, CO.  The Director of Sales is an Executive Committee member of the hotel team, and functions as the sales and marketing business leader for the hotel. The Director of Sales provides direction, guidance, support, leadership and training to the property level sales associates.  Collaborating with the General Manager, Director of Revenue Management, and the Regional/Corporate Sales and Revenue team, the Director of Sales will articulate and achieve the company’s goals and demonstrate a commitment to these goals through work ethic, integrity, passion, and respect for the hotel, company and its associates

This position will be responsible for generating new business to ensure that property revenues are meeting and exceeding goals, ultimately delivering premium market share results. The Director of Sales will lead all sales efforts and sales related activities at the property.

Responsibilities Overview

  • Meets and exceeds revenue goals by developing new accounts and relationships.
  • Effectively move share from competitors to the Hilton Garden Inn - Longmont, achieving and exceeding RevPAR index goals.
  • Actively solicit business via phone, telemarketing, cold calls, warm calls, e-commerce, site visits, etc.
  • Work closely with the Chief Revenue Officer, General Manager and Director of Revenue Management on strategies to move market share
  • Ensure systems are established and in place to respond to customer needs within a defined response period. These may include, but are not limited to: telephone inquiries, bids, proposals, confirmation of bookings, thank you letters, follow up letters, etc.
  • Development and implementation of SMART Plans for assigned market segments. Monitor results and progress during weekly one-on-one meetings.
  • Manage accounts to achieve collective Genuine Hospitality guest satisfaction targets.
  • Although minimal, prepare status and period end reports.

Job Requirements

 The individual must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he or she can perform the essential functions of the job, with or without reasonable accommodation.

  • Considerable skill in the area of relationship building and interpersonal skills, working with various companies to initiate new and repeat business.
  • Ability to effectively deal with internal and external customers, some of whom will require high levels of patience, tact and diplomacy to streamline the agreement/negotiation process, collect accurate information and implement into company database.
  • Be a clear thinker, remaining calm in resolving problems using good judgement.
  • Work with minimal supervision.
  • Ascertain departmental training needs and provide such training.
  • Extensive level of organization and persistence – balancing projects and initiatives across multiple properties.
  • Ability to read, listen and communicate effectively in English, both verbally and in writing.
  • Ability to access and accurately input information using a moderately complex computer system.

Qualification Standards


Education equivalent to a Bachelors or Associates Degree is required. An emphasis in a sales related field is preferred. A Master’s Degree is optional, however beneficial. 


A minimum of 3-5 years of prior hospitality experience is required. More than 5 years of hospitality experience is preferred.

Licenses or certificates:

No special licenses required. 


All employees must maintain a neat, clean and well-groomed appearance (specific standards available). A name badge is required at all times. 


Applicants with additional language skills preferred.

Job Details

Mid level
Salary ($55k - $70k)
Bonus Plan

About this location

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Hilton Garden Inn Longmont -archive
Find our new hotel near US 287, moments from restaurants and major
retailers. We're bordered by St. Vrain Creek – great for tubing and
kayaking – and there's several city parks, hiking trails, and show more
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Address470 South Martin Street, Longmont, CO, 80501 View map
Property typeOffice 
building TypeCommercial 
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This property is managed by
Hilton Garden Inn Longmont