Director Of Sales, Catering And Event ServicesBeaver Creek LodgeBeaver Creek, CO
A property of: Kessler Collection
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Job Description

Description Summary: The DOSCE is responsible for overseeing Sales, Catering and Event Services to optimize revenue opportunities for the property and acts as a liaison between the sales/catering and operations department of the hotel to ensure a successful event for the clients and all of the client's needs are met and communicated accurately and efficiently to all departments of the hotel. Supervisory Responsibilities: - Sales - Event Services Essential Duties / Tasks / Responsibilities: - Lead the revenue process assuring that the property is taking the "right mix" of business to maximize the high demand periods and lay in the base required for the distressed periods. - Monitor revenue pace of Sales and Catering and strategize to meet and exceed budgeted revenues. - Formulate and approve sales travel for the year - identifying travel needs based on feeder markets. - Work cooperatively between PR and Marketing to establish strategic goals for attaining budgets. - Update sales platforms with relevant collateral, promotional offers, photography, and need dates - Direct, organize and execute departmental activities including, but not limited to, prospecting and qualifying potential leads, soliciting viable leads, and preparing and presenting written proposals/contracts and oral presentations. - Direct and develop team member's performance to include, but not limited to, providing supervision and professional development, scheduling, coaching and counseling, timely evaluations, improving performance and delivering recognition and reward. - Recruit, interview and onboard new team members. - Assist in compiling sales forecasts and budgets, collect and report sales data and manage the department budget. - Develop target lists and action plans for account solicitation; assist in assignment and distribution of leads and inquiries. - Conduct tours of property to meeting planners and other potential customers while informing of all hotel services available; entertain customers on property during site inspections, pre-planning trips, and program operation when appropriate. Complete required site forms to alert the hotel of site tours in advance. - Participate in hotel executive committee meeting, operations meeting, and labor meeting on a weekly basis. - Develop and maintain relationships with competitive set and actively participate in community organizations and professional associations to maintain visibility and market share. - Excellent knowledge of the hotel's surroundings including the history, culture and points of interest. - Qualify incoming leads, send proposals, contracts and addendums when needed to negotiate group business using marketing and sales resources. - Negotiate guest room rates, meeting room rental, function space, and hotel services within approved booking guidelines. - Establish method of payment, collect initial deposit and/or begin the direct bill application process. - Follow up on outstanding proposals and contracts to effectively close business. - Process definite contracts and route information appropriately to the following Grand Performers using the turnover process: 1. Group Coordinator 2. Event Services Manager when applicable 3. Controller - Monthly review with VP of Sales in progress towards achieving quarterly sales goals. - achieved via sales meeting and one - one meetings - Analyze competition, market trends and customer needs to continually assess the productivity against established goals and budgets. - Analyze historical, current and future hotel performance to capture the maximum amount of revenue and meet/exceed his/her individual sales goals and sales budget. - Maximize revenue by selling all facets of the hotel to include restaurant and outlets. - Manage account details so all pertinent aspects of solicitation and closing are complete and documented in required sales and catering system. - Track monthly production towards quarterly sales goals set forth by management using required documentation. - Competently utilizes the required systems/equipment and platforms to effectively evaluate availability, profitability and track the progress of groups from proposal through execution. - Maintain accurate, organized and up-to-date files including computer filing and sales platform records (attachments, traces, activities, etc.). - Complete business evaluation process to maximize revenues for rooms with the Revenue Manager. . - Participate in monthly revenue meetings and Playbook calls to stay abreast of strategies and to assist in making decisions for the benefit of the hotel. - Conduct weekly meeting to review group and catering pace, systems reports, company/department updates. - Actively participate in all sales/operational meetings - Quarterly travel is required to attend Sales Executive Committee meetings, customer events, conduct outside sales calls and participate in trade shows. - Develop and maintain a working relationship with national franchised brands. - Knowledge of all Kessler Collection hotels to effectively cross-sell. - Complete required reporting and documentation. - Use logic, integrity and sound judgment when making business decisions by considering the big picture, operational needs and impact on other departments. - Participate in weekly staff and group resume meetings with operations and Event Order meetings when deemed necessary - Conduct one on one's as needed to provide support, leadership and direction. - Perform other duties assigned to meet business needs. - Conduct business review meeting as needed to review current prospects, site tours, and previous day's business activity. - Power Hour - Weekly Power Hour scheduled and added to the Kessler Sales calendar - Create detailed event orders to meet the specifications of the client, m anage room blocks, food and beverage requirements, meeting room setups, billing, and other additional needs of the client. - Communicate and enforce contractual agreements to the client pertaining to meeting space, food and beverage, and special concessions. - Collection of attrition charges owed as needed. - Ensure that all guest checks, payments, master folios and advanced deposits are submitted to accounting; ensures that any other information, which is necessary and/or helpful for successful catering or group business is submitted to appropriate departments - Ensure Rewarding Events points are posted following conclusion of event - Collaborate with culinary operations to assist in development, design, and implementation of custom menus. - Maintain proper documentation of events, changes and special requests with updated Banquet Event Orders, group resumes and rooming lists. Provide accurate and concise information to all departments. - Facilitate EO and group resume meetings as needed. - Function as the on-site contact to client and address challenges or concerns immediately when needed. - Organize and conduct or supervise site visits, pre-planning visits, pre-con and post-con meetings. - Ability to work with vendors to ensure client satisfaction for all groups - Generate thank you notes and service evaluations for all groups as needed. - Greet all clients (in rotation with MOD and other managers for rooms only groups) as they arrive on day of arrival - Competently utilizes the required systems/equipment and platforms to effectively detail and track the progress of groups from turnover through execution. Knowledge / Skills / Abilities (KSA's): - Customer Service - Manages difficult or emotional customer situations; Responds promptly to customer needs; Solicits customer feedback to improve service; Responds to requests for service and assistance; Meets commitments. - Interpersonal Skills - Focuses on solving co...

Job Requirements

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Job Details

Senior level

About this location

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location Type:


Consumer Focus
Customer Service
Wow Factor


Company Discounts
Dental Benefits
Flexible Work Schedule
Health Insurance Benefits
Job Training
Paid Time Off
Tuition Reimbursement
Vision Benefits
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Beaver Creek Lodge
Looking for a career in hospitality? Beaver Creek Lodge is an all-suite
luxury resort nestled at the foot of Beaver Creek Mountain and voted one
of the best Colorado ski resorts. Explore hotel jobs at the Bshow more
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Address26 Avondale Lane, Beaver Creek, CO, 81620 View map
Property typeHotel 
room Count51-100 
location TypeResort 

People (2)

We Are BohemianGrand PerformerBohemian isn’t a label. It’s a relentless sense of curiosity. A license to let creativity come out and play. It’s sharing your art side, inviting cultures to connect and finding new ways to appreciate the world. We celebrate originality. And err on the side of unconventional. We inspire guests to challenge plans—to find themselves delightfully distracted by the art that surrounds them or to get lost in the stories each piece holds. We invite them to join us in the kitchen for cooking school, try wine blending, or to taste something new on our menu. We give guest rooms a new soundtrack. And hotel stays a new story. The Bohemian lifestyle invites our guests to wander. To explore what inspires them. And claim what fuels their passion.
Richard KesslerChairman & CEOBack in 1970, Richard Kessler became real estate developer Cecil Day’s right hand man, at just 23 years old, when they both helped found Days Inn of America. He spent the next five years working diligently, leading five estate developments and operational companies which prepared him to become the president and CEO of Days Inn. One year later, he became the chairman at 29 years old and in the 1980s, he opened a separate division dedicated to boutique hotels with a property in Savannah, Georgia and another in Orlando, Florida. The Days Inn chain was sold in 1984 and Kessler introduced his new independent venture, The Kessler Enterprise, Inc., which he still runs today as president and CEO. His main goal at the time was to break into the development of his own boutique hotels. The name “Bohemian” was inspired by the Bohemian Club in California and it provides an experience for guests and visitors to step away from the usual. It invites them to feed into their curiosity by embracing the European Bohemian Lifestyle as an unconventional wandering gypsy with a healthy dose of funky California spirit. This ambience can be felt in each hotel, where guests are encouraged to give into temptation and let their creativity come out to play. In April 2010, the Marriott International Inc., Autograph Collection made its debut with seven Kessler Collection properties. Today, there are a total of 9 properties in The Kessler Collection, including Casa Monica Resort & Spa, St. Augustine, Florida; Grand Bohemian Hotel Orlando, Florida; Bohemian Hotel Celebration, Orlando, Florida; Grand Bohemian Hotel Asheville, North Carolina; Beaver Creek Lodge, Colorado; Bohemian Hotel Savannah Riverfront, Georgia; Mansion on Forsyth Park, Savannah, Georgia; Grand Bohemian Hotel Charleston, South Carolina and Grand Bohemian Hotel Mountain Brook, Alabama. However, the collection is still growing and three new Grand Bohemian properties are coming soon in Charlotte, Atlanta and Greenville.

Culture (2)

We Are Grand PerformersThank you for your interest in The Kessler Collection!
An Extraordinary StoryFor us, good is not good enough. We practice the art of extraordinary. We create it everyday, with passion, purpose and relentless determination. We call ourselves Grand Performers and while we may not always be center stage, we’re at the heart of every guest experience. We bring some of the industry’s best talent together who deliver professional service warmed with a welcoming smile. Then we add another layer of intuitive service, that you may never even see.
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