Director of SalesCourtyard by Marriott Pensacola WestDestin, FL
A property of: Strand Hospitality ServicesPosted 4 weeks ago

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Job Description

This position is located in Pensacola, Florida.  This position is not a remote position.

The Director of Sales is responsible for direct pro-active sales and marketing activity to meet and exceed the revenue goals for all this property. This position is crucial to the success of the hotel’s annual performance plan and must maximize revenue opportunity from each applicable sales channel. The Director of Sales must demonstrate outstanding associate and customer relations and will act as a key element of the hotel management team. The Director of Sales will drive customer loyalty by delivering service excellence throughout each customer experience. 

Local Market knowledge preferred and Marriott Edge certification is a plus.

This is the newest hotel in Pensacola and stands to be one of the best suburban hotels in West Pensacola. 

Job Requirements


Including, but not limited to:

1. Provides exemplary service to drive customer satisfaction and loyalty by assisting the customer and ensuring their satisfaction before and during their stay.

2. Gains an understanding of the hotel’s primary target customer and service expectations

3. Provides weekly sales call reports and works with the team to direct their efforts to business needs.

4. Perpetuates enthusiasm and a spirit of sales throughout the hotel team.

5. Ensures a high level of customer satisfaction.

6. In partnership with Revenue Management, develops a revenue strategy to achieve short- and long-term revenue goals.

7. Develops and executes a goal-oriented action plan outlining planned sales activities on a quarterly basis.

8. Reviews period end reports and adjusts sales plans appropriately to business needs.

9. Works with property team to determine best accounts to focus on for new revenue growth.

10. Manages sales budget.

11. Uses available tools to understand the market conditions and competitors’ strengths and weaknesses and knows how to sell against them.

12. Leads the sales effort in proactively identifying, qualifying, and soliciting business opportunities through account and market penetration and saturation.

13. Collaboratively works with on-property and off-property sales channels (Call Center) to ensure sales efforts are coordinated, complementary, and not duplicated.

14. Uses negotiating skills and creative selling abilities to maximize revenue.

15. Conducts hotel tours and site inspections for potential customers.

16. Handles key account contacts in representing the hotel.

17. Builds and strengthens relationships with existing and new customers.

18. Effectively develops relationships within community to strengthen and expand customer base.

19. Works with the team to handle all sales opportunities.

20. Creates professional customer correspondence as required – sales agreements, proposals, and letters.

21. Various other duties as assigned by Supervisor.

Job Details

Senior level
Bonus Plan

About this location

room Count:
location Type:


Customer Service


401(K) Matching
Company Discounts
Dental Benefits
Disability Insurance
Health Insurance Benefits
Hotel Discounts
Life Insurance
Paid Time Off
Vision Benefits
Wellness Programs
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Courtyard by Marriott Pensacola West
A beautiful new property located in sunny Pensacola Florida! This
beautiful property is expected to open in early spring of 2021!
show more
Address3200 West 9 Mile Road, Pensacola, FL, 32534 View map
Property typeHotel 
room Count101-250 
location TypeSuburban 

People (3)

John JohnsonChief Financial OfficerJohn is the Chief Financial Officer for Strand Hospitality Services and is responsible for all aspects of financial and administrative management at all Strand properties. He joined Strand in 1997 after his previous years of public accounting experience brought him to Myrtle Beach from the New England area where he earned his Bachelor's Degree in Accounting from State University of New York College at Geneseo in 1992. John believes our key to success is providing our owners with effective and accurate financial reporting on a timely basis - there is no room for error, no room for tardiness. We know that our continued relationship is contingent upon producing solid bottom line results and it is, therefore, our top priority. John is a licensed CPA in South Carolina and a member of the American Institute of Certified Public Accountants, the South Carolina Association of Certified Public Accountants, the Grand Strand (Myrtle Beach Area) Chapter of Certified Public Accounts, and Hospitality Financial and Technology Professionals. When John is not busy ensuring the financial success of Strand Hospitality Services and our properties, he enjoys golfing and playing tennis. He is based out of our corporate office in Myrtle Beach, which is where he resides with his family.
Jay KellerChief Operating OfficerJay is a 30+ year veteran of the hospitality industry and has been with Strand Hospitality for well over a decade. He joined S.H.S. in 2006 as a Regional Director of Operations and served as Vice President of Operations for 8 years. In October 2015, Jay assumed his current role as the Chief Operations Officer. Responsibilities include the oversight and development of all the operating strategies, senior level management, owner relations and financial results of the properties managed by Strand Hospitality Services. In addition, he heads all national purchasing programs, development and capital improvement needs for the company. Jay has been a part of developing and opening 22 hotels and has directed over 140 million dollars in full-scope renovations. Jay has a vast working knowledge of the hospitality industry including positions such as an Executive Chef, General Manager of larger, full service hotels, Area Manager roles and Regional Operations management. He has a wide range of educational background including an Associate degree in Business Administration from Sinclair College, many industry specific courses, adult continuing education from The Ohio State University and is C.H.A. certified. Jay is based out of our Charlotte area operations, which is where he lives with his wife, Stacey.
John PharrPresidentFor many in the industry, John Pharr and Strand Hospitality Services are synonymous. With the company from the start when he was general manager of the Holiday Inn Downtown on the oceanfront in Myrtle Beach, Pharr has been at the helm of Strand since 1984. Under John's leadership, Strand has earned a place among the leading hotel management companies in the southeast. His skills as an administrator combined with his unparalleled knowledge of the hospitality business have made him an icon in the travel and tourism industry and it surprised no one when he was named Hotelier of the Year by the Myrtle Beach Hospitality Association, which represents hundreds of hotels and more than 75,000 rooms along the grand strand. John earned his MBA from Webster University and his undergraduate degree from Michigan State University. John retired as a Colonel in the United States Air Force Reserve, where he worked with the Air Force on lodging and hospitality projects worldwide. He also served as an Air Force Academy Admissions Counselor. Pharr is a member of the Myrtle Beach Rotary Club. He serves on the board of National Golf Course Management, one of the largest golf course management companies in the United States. He currently serves on the board of Myrtle Beach National Companies and has done so for over 30 years. In addition to this he serves on the appointed board for the Michigan State University School of Hospitality Business and the advisory committee for the Real Estate Investment Management Program. He was formerly on the board of directors of the American Hotel and Lodging Association. He is a former member of the Wingate Inns Presidents Advisory Council.

Culture (2)

Core Values / Our Mission
St. Jude Children's Research HospitalStrand Hospitality has teamed up with St. Jude Children's Research Hospital, raising money to help find cures for children with cancer and other life-threatening illnesses. Each year our properties are challenged to work together to raise funds for this wonderful organization. The totals are revealed at Strand's Annual Conference in Myrtle Beach, SC.
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