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Director of F&B ProgrammingM Social HouseNew York City, NY
A property of: Highgate Hotels
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Job Description

Highgate Hotels

Highgate is a leading real estate investment and hospitality management company widely recognized as an innovator in the industry. Highgate is the dominant player in major U.S. gateway cities including New York, Boston, Miami, San Francisco and Honolulu, with a growing Caribbean and Latin America footprint. The hospitality forward company provides expert guidance through all stages of the property cycle, from planning and development through recapitalization or disposition. Highgate has a proven record of developing its diverse portfolio of bespoke lifestyle hotel brands, legacy brands, and independent hotels and resorts with contemporary programming and digital acumen. The company utilizes industry-leading revenue management tools that efficiently identify and predict evolving market dynamics to drive outperformance and maximize asset value. With an executive team consisting of some of the most experienced hotel management leaders, the company is a trusted partner for top ownership groups and major hotel brands. Highgate maintains corporate offices in New York, Chicago, Dallas, London, Miami, and Seattle. .



You are...

The brand spirit animal, the guardian of values, creator of F&B activations and the curator of guest experience. From building a strong cultural and F&B program, to creating dynamic activations, and strategic partnerships that enhance the experience and bottom line- you will be responsible for driving innovative thinking delivering on both brand and financial objectives.

You're constantly looking for opportunities to enhance and elevate the experience for guests both F&B and overall hotel journey. From the tiny details to the big ideas, you're always-on, identifying opportunities to improve, with no 'staying in lane' required!


  • Partner with the property GM and DOSM to develop strategic partnerships that translate the brand identity into dynamic activations that drive financial and marketing performance.
  • Manage a strong cultural program of events, activations, installations, performances that root the hotel in local creative communities across art, fashion, music, technology, wellness etc.
  • Assist the Hotel Operations team with the research, development and selection process of brand touchpoints i.e. music, scent, uniforms and amenities to ensure continuity of the guest experience.
  • Own the guest journey, ensure every touch point is on brand for each individual hotel and deliver personal and innovative experiences while driving a cohesive message and cross-selling opportunities.
  • Be part of a team that works hard, supports each other and has fun along the way. You're also a self-starter and happy to work in a buzzy environment with no fixed desk!
  • Develop and report strategy & execution results to the Highgate corporate leadership team. Complete Corporate mandated reports for KPIs/ROIs for all programming activity; share analysis and results with corporate leadership team.
  • Identify partnership opportunities in local area businesses, music, arts, fashion and design to develop strategic programming to enhance the brand. Facilitate joint marketing and promotional events with these partnerships.
  • Identify exclusive promotions and local partnerships for F&B events
  • Develop and execute monthly hotel programming calendars for all F&B
  • Ensure consistent hotel messaging and photography across all touchpoints on-property and online
  • Partners with design team to execute property collateral and asset development requests.
  • Partners with operations, F&B and sales teams to execute promotions and campaigns to target in-house guests, local customers and loyal guests
  • Comply with Highgate Hotel standards and regulations to encourage safe and efficient hotel operations
  • Attend Revenue Digital Marketing calls, PR calls and Manager Meetings to help communicate strategies, tactics and measurable results.
  • In your first 30 Days you will be responsible for:
    • Taking the programming platform document that has been completed at property level and refine / edit to ensure the pillars are relevant and achievable.
    • Ensure brand touchpoints referenced above are in-place.
    • Identify and create 3 new partnerships, with target to begin activating them within the 90-day period.
  • Between 30 - 60 Days you will be responsible for:
    • Creating a minimum 3 different monthly reoccurring activations.
    • Planning begins for upcoming seasonal changes.
    • Create monthly/quarterly calendar for activations.
  • Beyond 60 days you will be responsible for:
    • Introduce new season of programming activations.
    • Continue to identify 1 new activation
    • Create an up-to-date perpetual 12-month calendar

Job Requirements


  • Minimum 2-3 years of F&B Operations experience
  • Minimum 2-3 years of working with third-party agencies, partners, and vendors.
  • Exceptional Influencer/media relations experience
  • Excellent writing, presentation and communication skills.
  • Must have attention to detail and organization.
  • Demonstrated knowledge of mobile, emerging and social media.
  • Ability to multi-task effectively, managing multiple projects while being cognizant of deadlines and priorities.
  • Ability to develop and manage project related budgets.
  • Must be flexible, understanding of change, and adaptable with each guest, situation, and request.
  • Must care for others, look out for teammates, and help whenever possible.
  • Must be able to look at processes and shares ideas for improvement.
  • Is proactive, anticipates needs, and exceeds the expectations of others.
  • Must be able to maintain highly confidential information.

Job Details

Senior level

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M Social House
M Social Houseshow more
Address226 West 52nd Street, New York, NY, 10019 View map
Property typeHotel 
room Count101-250 
location TypeUrban 

Culture (3)

Aga Khan FoundationThe Aga Khan Foundation brings together human, financial and technical resources to address some of the challenges faced by the poorest and most marginalized communities in the world. Special emphasis is placed on investing in human potential, expanding opportunity and improving the overall quality of life, especially for women and girls.
Save the ChildrenSave the Children believes every child deserves a future. In the United States and around the world, we give children a healthy start in life, the opportunity to learn and protection from harm. We do whatever it takes for children – every day and in times of crisis – transforming their lives and the future we share.
Sustainability EffortsHighgate and its portfolio of properties are committed to incorporating environmentally friendly initiatives into our day-to-day activities. As part of our continued sustainability efforts we are proud to support Clean the World® in promoting waste reduction programs through the recycling of soap and bottled bath amenities — helping to protect the environment, preserve natural resources, and reduce costs.
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This property is managed by
Highgate Hotels