Director, Digital Analytics & Optimization - RemoteWyndham Hotels & Resorts Head OfficeParsippany, NJ, Remote Job
A property of: Wyndham Hotels & Resorts
This Job Post is no longer active

In less than 2 minutes, get your
Personal Score for every job

Good Match
Highly Competitive
Good Fit

Job Description

Wyndham Hotels & Resorts is now seeking a Director, Digital Analytics & Optimization - Remote to join our team at the Parsippany - 22 Sylvan Way location in Parsippany, New Jersey.

Job Summary

The Director/Sr. Director, Digital Analytics and Optimization will lead analysis, reporting, A/B testing, and personalization, across Wyndham Hotels and Resorts' enterprise digital products. Reporting to the VP, Customer Intelligence & Media, they will be responsible for ensuring all data is captured accurately, and leveraged appropriately to surface actionable insights and drive test-and-learn strategy to facilitate continual digital innovation. This position is responsible for ensuring we realize the full potential of the Adobe Experience and Analytics Cloud, and supports Wyndham's continued digital transformation. The ideal candidate will be an effective leader and strategist, while still comfortable with and capable of hands-on tactical execution.


• Own all aspects of web analysis, including: analysis planning, defining data requirements, extracting and managing data, conducting analysis, and communicating conclusions/recommendations to stakeholders
• Maintain/develop standardized and ad hoc reports and dashboards to support daily/weekly/monthly/annual performance reporting and monitoring of all key performance indicators
• Evangelize digital data across the organization to promote data democratization and discovery for key stakeholders by leading trainings and presentations for all domestic and international business teams
• Provide digital data and tagging requirements for new features and functionality across our digital products, and lead UAT efforts to ensure accurate tracking of our digital data
• Own the A/B testing roadmap and manage end-to-end execution to transform and improve the digital experience, optimize conversion rate, and increase average order value and engagement
• Support activation of the overarching customer segmentation strategy and enable omnichannel customer journeys in digital channels through personalization
• Serve as the business owner for digital analytics, testing, and data management tools/platforms, partnering with IT to develop the long-term strategy and evolution of the marketing technology stack
• Develop and grow high-performing Manager and Analyst


This position will have a high degree of visibility and level of autonomy, and will be expected to work independently with strategic direction from supervisor. Must be able to effectively collaborate and influence within a highly matrixed dynamic environment. Makes decisions on a daily basis to support driving direct revenue contribution, and enable teams to make their own strategic decisions. Leads cross-functional efforts involving multiple internal and external stakeholders. They will supervise and manage the Manager, Digital Analytics and the Digital Analyst.

Scope/Financial Responsibility

This position is responsible for driving adoption and maximizing return on our Adobe investments, and supports our continued digital transformation and innovation. Their efforts will contribute directly to measuring and optimizing our online customer experiences and driving increases in conversion and revenue to support direct contribution.

Abilities/Key Competencies/Skills

• Highly skilled at conducting detailed analysis leveraging large quantitative and qualitative datasets, synthesizing results, and communicating findings and recommendations to a variety of business and technical/product stakeholders across all levels of the organization, including executives
• Expert at data visualization and storytelling, making insights digestible for all
• Strong written and verbal communication skills, including the ability to present complex data and insights in a clear, concise, and easy-to-understand manner
• Advanced Excel skills necessary (advanced formulas, pivot tables, etc.)
• Familiarity with statistical and data modeling techniques preferred
• Able to effectively collaborate and influence within a highly matrixed and dynamic environment
• Keen prioritization/adaptation skills, with the ability to work well under pressure and shift focus as business needs dictate
• Possesses a thirst for knowledge and natural curiosity that facilitates rapid learning of Wyndham's business model and our data infrastructure at a scale that supports our network of 9,000+ hotels worldwide
• Highly accountable, proactive, and results- and detail-oriented
• Experience managing and developing people


• 8-10+ years of digital analytics and optimization experience
• Bachelor's degree required
• Experience leading analytics and optimization on ecommerce websites and/or native apps, travel or retail experience preferred
• Demonstrated success in improving user experiences and KPI's with testing and personalization
• Hands-on experience with digital analytics, testing and data management platforms required - Adobe Analytics, Adobe Target and Adobe Audience Manager preferred
• Prior experience leveraging qualitative data, including voice of the customer and user replay tools, to further analysis and optimization capabilities
• Proven ability to lead and influence cross-functional teams, including non-direct reports

Reporting Structure

This position reports directly to the Vice President, Customer Intelligence & Media, and has a team of two with one direct report.

Wyndham Hotels & Resorts is the largest hotel franchisor in the world and a leading hotel management company. We stand 20 brands strong across 9,000 hotels in more than 80 countries, and we offer the most diverse collection of hotel experiences in the world. Our iconic brands, united by the richest and simplest rewards program in the business, make hotel travel possible for all.

Our hotel owners are the stewards of our brands, and together, we champion everyday travelers. We believe guests deserve great experiences, and our robust portfolio-distinguished by our leading economy and midscale brands-delivers just that.

We are AmericInn® by Wyndham, Baymont® by Wyndham, Days Inn® by Wyndham, Dazzler® by Wyndham, Dolce Hotels and Resorts® by Wyndham, Esplendor® Boutique Hotels by Wyndham, Hawthorn Suites by Wyndham®, Howard Johnson® by Wyndham, La Quinta® Inns & Suites, Microtel by Wyndham®, Ramada Encore by Wyndham, Ramada Worldwide® by Wyndham, Super 8® by Wyndham, The Trademark Collection® by Wyndham, Travelodge® by Wyndham, TRYP by Wyndham®, Wingate by Wyndham®, Wyndham Garden®, Wyndham Grand® and Wyndham Hotels and Resorts®.

Headquartered in Parsippany, N.J. with offices around the globe in London, Shanghai, Buenos Aires, Dubai and more, Wyndham Hotels & Resorts employs approximately 15,000 team members worldwide.

Our Company is an Equal Employment Opportunity Employer.

Job Location: Parsippany - 22 Sylvan Way, 22 Sylvan Way, Parsippany, New Jersey 07054
Employment Status: Full-time

Job Requirements

Please see Description

Job Details

Senior level
Remote Job

About this location

building Type:


Customer Focus


401(K) Matching
Dental Benefits
Disability Insurance
Flexible Spending Account (FSA)
Health Insurance Benefits
Life Insurance
Paid Holidays
Paid Time Off
Vision Benefits
Similar Jobs: 10

Similar Jobs: 10

Manager, Digital Analytics  
Hilton - Hilton Brand - Dallas
Addison, TX
3 days ago
Director of Ecommerce  
Arlo Hotels Headquarters
New York, NY
1 week ago
Digital Marketing Manager  
Trump International Beach Resort
Sunny Isles Beach, FL
2 weeks ago
Manager of Loyalty and Acquisition Marketing  
Extended Stay America
Charlotte, NC
2 weeks ago
Director of Marketing Communication  
Grand Geneva Resort & Spa
Lake Geneva, WI
4 weeks ago
Product Manager - Mobile App  
Wyndham Hotels & Resorts Head Office
Parsippany, NJ
2 weeks ago
Senior Manager, Digital Media Strategy  
Hilton Headquarters
McLean, VA
1 week ago
Hershey Entertainment & Resorts Company (HE&R) Headquarters
Hershey, PA
2 weeks ago
Senior Analyst, Digital Marketing  
Hilton Headquarters
McLean, VA
2 weeks ago
Wyndham Hotels & Resorts Head Office
Wyndham Hotels and Resorts is the largest hotel franchisor in the world
and a leading hotel management company. With an unmatched portfolio
of exceptional brands and the industry's simplest, most genshow more
show more
Address22 Sylvan Way, Parsippany-Troy Hills, NJ, 07054 View map
Property typeOffice 
building TypeCommercial 

People (5)

GEOFF BALLOTTIPresident and Chief Executive OfficerGeoff serves as our President and Chief Executive Officer and a member of our Board of Directors. Prior to the spin-off of Wyndham Hotels & Resorts in 2018, he served four years as President and Chief Executive Officer of Wyndham Hotel Group and before that, six years as Chief Executive Officer of Wyndham Destinations. Prior to joining Wyndham, Geoff held leadership positions of increasing responsibility at Starwood Hotels and Resorts Worldwide, including President of Starwood North America; Executive Vice President, Operations; Senior Vice President, Southern Europe; and Managing Director, Ciga Spa, Italy. Prior to joining Starwood he was a Banking Officer in the Commercial Real Estate Group at the Bank of New England. Geoff serves as a Past Chair of the American Hotel & Lodging Association Board. He previously served as Chairman of the U.S. Travel Association and on the Executive Committee of the American Resort & Development Association. He also served on the board of directors for Christel House International, a not-for-profit organization that supports impoverished children throughout the world.
LISA BORROMEO CHECCHIOChief Marketing OfficerLisa serves as our Chief Marketing Officer, championing the world’s most iconic hotel brands and leading the company’s revenue generation strategy. Prior to the spin-off of Wyndham Hotels & Resorts in 2018, Lisa served as Senior Vice President, Global Brands for Wyndham Hotel Group. Lisa joined the company in 2015 as vice president, Brand Marketing. Prior to joining Wyndham, Lisa served in various marketing positions at JetBlue Airways, and earlier in her career, she worked in event management in professional tennis.
MONICA MELANCONChief Human Resource OfficerMonica serves as our Chief Human Resource Officer, leading a wide range of human resources, corporate social responsibility, and operations functions across the company’s global enterprise. Prior to her current role, she served as Group Vice President, Human Resources, overseeing human resources for all of Wyndham’s managed hotels in North America. She joined the company in 2018, following its acquisition of La Quinta, where she previously served as Vice President, Employee Relations. Prior to La Quinta, Monica spent 15 years with Target, serving in a number of progressive, senior human resources roles.
SCOTT LEPAGEPresident, AmericasScott serves as our President, Americas, and is responsible for maximizing the performance of franchised and managed hotels in the region. He previously served as Executive Vice President, Managed Operations, overseeing the company’s managed hotel portfolio. Prior to the spin-off of Wyndham Hotels & Resorts, Scott served as Executive Vice President, North America Operations for Wyndham Hotel Group and before that, as Vice President, Internal Audit, for Wyndham Worldwide. Before joining Wyndham, he served in various financial and operational roles with Arthur Andersen, IAC and Cameron-Brooks. Scott is a former Naval Aviation Officer and previously led operational teams over a 10-year career with the U.S. Navy.
MICHELE ALLENChief Financial OfficerMichele serves as our Chief Financial Officer. Prior to this role, she served as our Executive Vice President and Treasurer, overseeing capital markets activity, global cash management, risk management and business intelligence. Before the spin-off of Wyndham Hotels & Resorts in 2018, she served as Senior Vice President of Finance for Wyndham Worldwide, where she had responsibility for enterprise-wide budgeting, forecasting, capital allocation, financial analysis and strategy. Michele has over 20 years of experience in the hospitality industry and has served in varied financial leadership positions of increasing responsibility throughout her tenure with Wyndham and its predecessors. She began her career as an independent auditor with Deloitte.

Culture (2)

OUR VALUESIntegrity We hold ourselves to the highest standards. We’re responsible, truthful, and transparent. Accountability We honor our commitments and deliver results. Under any circumstance, we stand up and say, “Count on me.” Inclusive We respect differences in people, cultures, ideas, and experiences. Caring We never underestimate the power of compassion. We generously give our time, attention, and action. Fun When we have fun doing what we love, our guests love their experiences with us.
CULTUREAt Wyndham Hotels & Resorts, a set of values underpins our distinctive culture, drives our growth, nurtures innovation, and inspires the great experiences we create for team members and the people we serve. COUNT ON ME Our signature “Count on me” service culture encourages each team member to be responsive, be respectful, and deliver great experiences to our guests, partners and communities.
Company Logo
This property is managed by
Wyndham Hotels & Resorts