Digital Marketing ManagerTrump International Beach ResortSunny Isles Beach, FL
A property of: Trump International Beach ResortPosted 3 weeks ago

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Job Description

Job Details

Level: Experienced

Job Location: Trump International Beach Resorts - Sunny Isles Beach, FL

Position Type: Full Time

Education Level: 4 Year Degree

Salary Range: Undisclosed

Job Shift: Any

Job Category: Marketing

Description

Description

The Trump name is synonymous with excellence. It represents an unwavering commitment to being the very best. At Trump International Beach Resort, this is evident in our Signature Service- service that is sincere, unique and memorable and makes "a world of difference" to our guests with every visit. Do you have what it takes to provide Signature Service? If so, we want to talk to you about careers at Miami's premier oceanfront resort. Contribute to our success and we will contribute to yours with excellent pay, full benefits and plenty of opportunities for growth. We are currently accepting applications for a Marketing Manager.

Goal:

As a member of the Sales and Marketing Team, the Digital Marketing Manager, reports to DOM (Dir of Marketing), serves as a key marketing strategist. The marketing manager will use customer insights and market data to formulate marketing strategies. They will also manage email communications with customers using in-house CRM tool (Navis) and reporting.

Scope of work:

Email Marketing Management
  • Manage Email Campaigns for B2C and B2B audiences
    • Maintain communication calendar
    • Database segmentation for targeted ad-hoc communications
    • Manage automated lifecycle and staycyle email campaigns
    • Create content, supervise design, and edit HTML code for email campaigns
    • Test campaigns for optimization (A/B Testing)
    • Maintain reporting to gauge success of both ad-hoc and automated campaigns using CRM tool, Google Analytics, and Booking Engine


Marketing Strategy
  • Ability to translate business needs into marketing strategies leveraging insights gathered from CRM and web analytics tools
    • Understanding of relational databases
    • Extracting and analyzing data to glean information that will refine marketing strategy
    • Make recommendations for offers using customer information, and competititive benchmarking


Marketing Support
  • Digital Marketing Support
    • Work with digital agency to proof content, web pages, digital banners, advertisements, etc.
    • Make updates to the website using CMS
    • Review agency reporting and make recommendations
    • Managing third party digital programs (FlipTo, Travalliance, etc)
  • Group Sales Marketing Support
    • Maintain partner sites updated (GMCVB, Preferred, CVent, etc)
    • Deploy guest satisfaction surveys (QuestionPro)
    • Strategic support for offer details and communication plan
  • General Marketing Support
    • Update on-property marketing touch points (Janus elevator screens, Sonifi in-room screens, additional signs, posters and cards, etc)
    • Asssist with production of video, print, social media, and other marketing pieces as needed.
    • Collaborate with third party agencies for PR and advertising
    • Support resort outlets (restaurants, spa, boutique) with specific marketing material and updates to the website
    • Minor support with design for marketing collateral
    • Work with PR and Social Media agency to coordinate media visits, press stories and social media content

Job Requirements

Skills/ Requirements
  • Bachelor's Degree or the equivalent of education and experience in a digital marketing, e-commerce, B2B and/or B2C position. Preference to candidates with a hotel marketing or digital agency background
  • Marketing campaign execution experience. Familiarity with Navis Reach and Navis Narrowcast preferred, but not required
  • Understanding of email fundaments: CAN-SPAM, GDPR, segmentation, performance metrics, etc
  • Basic knowledge of HTML and email design best practices
  • Result driven with attention to detail and knowledge around marketing metrics and ROI analysis
  • Proficiency with Adobe Illustrator, Photoshop or other design tools a plus
  • Ability to think analytically and creatively
  • Strong computer skills with proficiency in Outlook, MSWord, Excel and PowerPoint required

Job Details

Mid level
Full-time

About this location

class:
Upscale
room Count:
101-250
location Type:
Urban

Values

Customer Service
Diversity
Hospitality
Inclusion
Passion
Quality

Perks

401(K)
Company Outings
Dental Benefits
Health Insurance Benefits
Hotel Discounts
Paid Holidays
Paid Sick Days
Paid Time Off
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Trump International Beach Resort
Situated between Miami and Fort Lauderdale in Sunny Isles Beach,
Florida, Trump International Beach Resort is an oceanfront oasis,
complete with its own private and pristine beach and delighshow more
show more
Address18001 Collins Ave, Sunny Isles Beach, FL, 33160 View map
Property typeHotel 
classUpscale 
room Count101-250 
location TypeUrban 
Company Logo
This property is managed by
Trump International Beach Resort