Complex Director of Marketing & eCommerce- Beverly Hilton and Waldorf Astoria Beverly HillThe Beverly HiltonBeverly Hills, CA
A property of: Hilton
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Job Description

What will I be doing?

The Complex Director of Marketing & eCommerce oversees all Marketing Planning & Execution strategies for a complex of two hotels: Waldorf Astoria Beverly Hills and The Beverly Hilton. This role reports directly to the General Manager of each property, and is responsible for the development, management, execution, and measurement of all aspects of marketing/branding strategies including but not limited to: Marketing Budgets, Social Media, Websites/Content, SEO, Digital & Print Advertising, Collateral, Video/Photography Assets. In addition, this role will be responsible for networking with local resources in the community to promote the hotels and manage public relations initiatives to leverage and increase the hotels awareness and position the hotel in the market. The Director of Marketing & eCommerce will work alongside the Director of Sales & Marketing and Director of Revenue Management to achieve budget, increase revenue, and hit market share targets

The Complex Director of Marketing & eCommerce may also act as a liaison between the hotel and regional support, outside agencies and contracted vendors/service providers. This role requires extensive and regular interaction and collaboration with hotel's Director of Sales & Marketing and the Director of Revenue Management.

An extensive background in brand positioning and eCommerce will be essential to drive success in this role.

Keys to Success

1. Builds a close alignment with on-property, regional, and brand marketing teams.

2. Aligns strategic marketing KPIs and set goals in partnership alignment with the General Manager.

3. Develops a comprehensive strategic marketing plan inclusive of relevant hotel positioning to effectively deliver engaging messaging to an ideal targeted customer focused on driving commercial metrics.

4. Analyzes marketing and digital performance in alignment with the Director of Revenue Management to make data-driven decisions on budgets and strategic and tactical executions.

5. Strong project management skills, with the ability to prioritize multiple projects at once.

6. Serves as a marketing evangelist - helping to educate property leaders and owners on marketing strategies, tactics, and results (both at a property and enterprise level)

7. Has a passion for learning and staying on the cutting edge of new digital strategies, trends and technologies and attends related trade/business events, conferences, and workshops (where applicable).

8. Highly adaptable to seasonality and priority shifts. What are we looking for?

Education:
  • Four year college degree required.
  • Emphasis in marketing and/or public relations preferred.

Experience:
  • 7+ years of combined marketing, advertising, and/or ecommerce marketing experience.
  • Prior experience analyzing marketing and eCommerce reports is required.
  • Prior hotel/travel industry experience preferred, but not required.
  • Prior luxury experience preferred, but not required.

Since being founded in 1919, Hilton has been a leader in the hospitality industry. Today, Hilton remains a beacon of innovation, quality, and success. This continued leadership is the result of our Team Members staying true to our Vision, Mission, and Values. Specifically, we look for demonstration of these Values:
  • Hospitality - We're passionate about delivering exceptional guest experiences.
  • Integrity - We do the right thing, all the time.
  • Leadership - We're leaders in our industry and in our communities.
  • Teamwork - We're team players in everything we do.
  • Ownership - We're the owners of our actions and decisions.
  • Now - We operate with a sense of urgency and discipline

In addition, we look for the demonstration of the following key attributes:
  • Quality
  • Productivity
  • Dependability
  • Customer Focus
  • Adaptability

What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities, and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands . Our vision "to fill the earth with the light and warmth of hospitality" unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!

Job Requirements

 

Job Details

Senior level
Full-time

Values

Hospitality
Integrity
Leadership
Now
Ownership
Teamwork

Perks

401(K)
401(K) Matching
Adoption Assistance
Casual Attire
Commuter Benefits
Company Discounts
Company Outings
Counseling
Dental Benefits
Disability Insurance
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The Beverly Hilton
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Address9876 Wilshire Boulevard, Beverly Hills, CA, 90210 View map
Property typeOther 

Culture (8)

HILTON RANKS AS #1 BEST COMPANY TO WORK FOR IN THE U.S. FOR SECOND YEAR IN A ROHilton has been recognized for its extraordinary workplace culture, earning the highest honor on the prestigious 2020 FORTUNE Best Companies to Work For® in the U.S. list for the second consecutive year. Hilton is the only hospitality company in history to achieve the No. 1 ranking, and the first and only hospitality company to do so two years in a row.
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HILTON TEAM MEMBER USES GO HILTON TRAVEL PERKS FOR MEMORABLE FAMILY VACATIONHilton Team Members enjoy plenty of perks, but the Go Hilton travel program is a fan favorite, thanks to major discounts at thousands of Hilton properties around the world. Learn how our Team Member Becky leveraged her perks to take the ultimate family road trip: 15 days, 7 states, 11 Hilton brands and countless memories. Read more about her adventure on our blog: https://thisishospitality.com/team-member-uses-go-hilton-for-trip-of-a-lifetime/
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