Brand Strategy ManagerOneida Nation Enterprises LLC - Corporate OfficeOneida, NY
A property of: Oneida Nation Enterprises LLC
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Job Description

Join a dynamic, energized team of marketing and sales professionals where you have the opportunity to lead the development and growth of an exciting brand portfolio. From consumer-centric strategy development and creative ideation to media management, promotional activations and performance measurement, become a leader within New York's Most Awarded Destination Resort and CNY's growing tourism and retail industries.

As the Brand Strategy Manager, you will be responsible for developing and maintaining brand integrity across all marketing initiatives and communications. This role leads a portfolio of brands under Turning Stone Resort Casino and Oneida Nation Enterprises. Working under the leadership of the Director of Enterprise Marketing, the Brand Manager collaborates across the organization, leading agencies and teams to execute marketing campaigns that support business goals and objectives.

  • Working with the Director of Enterprise Marketing, develop and execute marketing strategies for new and existing brands to grow target market share, increase sales revenue, attract new guests, increase guest retention, and enhance upsell/cross-sell opportunities.
  • Plan and manage advertising and media executions on all paid and owned channels including but not limited to mainstream, digital and social streams.
  • Work collaboratively with a team of marketing professionals to execute campaign tactics including promotional programs, digital communications, CRM and sales support.
  • Actively oversee marketing campaign management over the guest lifecycle from inception, to launch, to evaluation of results and future opportunity ideation. Serve as the point person on all governance of brand marketing priorities including on-property owned assets, website assets, email content priorities, entertainment needs, partnership communications, corporate initiatives and general communication and marketing hierarchy within brand portfolios for Turning Stone Resort Casino and/or Oneida Nation Enterprises as assigned.
  • Assist with product development, pricing and new product launches.
  • Monitor and evaluate guest research, market conditions and competitor data, and implement plan alterations based on such market intelligence.
  • Manage assigned brands' online presence, including capitalizing upon ecommerce opportunities with business partners.
  • Manage marketing costs and budgets as assigned for respective Resort and Enterprise business units.
  • Craft and deliver campaign and promotional analyses, along with opportunistic recommendations, to marketing leadership.

Job Requirements

  • Bachelor's degree in Marketing, Business or related field.
  • Minimum five years of working experience in advertising, brand strategy, marketing, project management or related field, preferably in the hospitality industry, and including various product lines, a high volume of sales and budgeted marketing dollars.
  • Preferably 1 year of supervisory experience.
  • Must be able to obtain and maintain valid gaming license as required for Oneida Nation Enterprises.
  • Excellent communication skills, project management efficacy- highly organized, results oriented, and able to take initiative and lead projects.
  • Ability to work independently and as a team; ability to manage multiple projects and staff, including freelancers and vendors.
  • General computer application proficiency (spreadsheets, word processing).
  • Superb written and verbal communication skills.

Job Details

Mid level


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Oneida Nation Enterprises LLC - Corporate Office
With dozens of hospitality enterprises and thousands of employees,
Oneida Nation Enterprises seeks the very best corporate executives in
every discipline – accounting, marketing, IT, public affairs, sshow more
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Address2037 Dream Catcher Plaza, Oneida, NY, 13421 View map
Property typeOther 

People (3)

Chef Ron RossExecutive ChefExecutive Chef Ron Ross is a nationally recognized talent, known for his innovative approach to the culinary arts. He is a three-time James Beard Award recipient with more than 36 years of experience at luxury resort restaurants, including Hilton Hotels & Resorts, Caesars in Atlantic City and the Borgata Hotel Water Club & Spa, where he was personally sought out by Steve Wynn’s renowned executive committee. A graduate of the Culinary Institute of America (CIA), Chef Ron oversees the food and beverage operations of Turning Stone’s many dining establishments, including Wildflowers, TS Steakhouse, Tin Rooster, Pino Bianco and Upstate Tavern. Under his leadership, Turning Stone’s culinary team has continued to raise the bar of excellence in dining. Consistently ranked as some of the finest in the US, the resort’s restaurants have earned the highest accolades, including the Forbes Travel Guide 4 Star Award and Wine Spectator’s Award of Excellence.
Lynn SegarsGeneral Manager, YBR Casino & Sports BookThroughout her 30 year career in the gaming industry, Segars has held several executive positions in gaming operations and guest service at some of the leading casinos in the country. Prior to joining Yellow Brick Road Casino, Segars was the Vice President of Slot Operations at MGM Resorts Springfield, an integral member of the leadership team during its grand opening in 2018. She was responsible for developing and implementing standard operating producers and new employee training. Segars also spent more than a decade at Mohegan Sun Pocono and 12 years prior to that at Harrah’s Casino & Hotel, gaining expertise in all areas of casino gaming, including slot and table game operations, player development and guest relations.
Ray HalbritterOneida Nation Representative and Oneida Nation Enterprises Chief Executive OfficerRay Halbritter is the Representative of the Oneida Indian Nation and the Chief Executive Officer of its enterprises, leading the Oneida people to an economic and cultural renaissance that has been hailed as a national model of success. Halbritter’s experience embodies the Oneida people’s larger resurgence over the last 30 years. Under his leadership, Oneida Indian Nation became the first American Indian government in 1979 to offer gaming operations on sovereign land — one of many prescient moves that positioned the Oneida people to build what would become a world-class entertainment and gaming facility in the heart of the Northeast. Oneida Indian Nation’s success under Halbritter’s leadership has been hailed as model for sustainable, diversified and self-sufficient economic development. Those businesses have earned national and international recognition and honors, including Four Diamond ratings from AAA for the resort’s luxury hotels and one of its restaurants
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