Area Marketing ManagerThe Westin Stonebriar Hotel & Golf ClubFrisco, TX
A property of: Prism Hotels & ResortsPosted 3 weeks ago

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Job Description

Spend a little time getting to know Prism Hotels & Resorts and you’ll quickly find we aren’t your typical hotel management company. 

Prism Hotels & Resorts is the best place to start, grow or advance your career in the hospitality industry. Whether your interest and expertise lies in management, accounting, sales or engineering, you'll find a home at Prism--where dedication, hard work and a commitment to the best results can move you quickly up the career path of your choosing. Because we believe in mentoring, nurturing and promoting from within our talented organization, with the experience and support provided to you by Prism, the sky's the limit! Founded as a hospitality investment and management firm in 1983, Prism Hotels & Resorts has grown to a company that successfully manages over nine thousand rooms in twenty-two states. Our properties range from urban city center airport hotels to historic properties to exclusive retreats and resorts.

We maintain a constant focus on our associates and on creating the best work environment out there, one in which you can develop your skills, further your career goals, and enjoy a balance between work and home life. And while we take our commitment to success very seriously, we believe in an atmosphere of growth, development and fun! Our ability to succeed is based largely on the people we hire and an unwavering commitment to their personal and professional fulfillment. We go to great lengths to find the best person to fill a position, with as much value placed on a friendly and engaging personality as on a great resume. If you also value and demonstrate a high degree of integrity, compassion, personal leadership and resourcefulness, please apply on line!  

Scope of Position:

The Area Marketing Manager oversees the planning, implementation and evaluation of all marketing activities including market positioning, promotions, advertising, digital media and public relations. Creates and implements marketing strategies and tactics that ensure that all marketing initiatives focus on achieving maximum revenues in line with the sales goals for the hotel. S/he will support and drive broader hotel culture and operational initiatives by leading with integrity and professionalism.

Job Responsibilities:

  • Reports directly to the Area Director of Sales.
  • Develops the resort's annual marketing plan and marketing budget; creates overall marketing strategy to support hotel top line revenue objectives and goals.
  • Creates and maintains strategic alliances and community partners with local, national and other organizations to further increase brand/product awareness.
  • Develops and implements innovative communications, public/media relations programs to increase awareness and present a positive perception of the resort to grow market share, maximize revenues and profitability. 
  • Develops media programs and may act as designated hotel spokesperson with the media. Coordinates press FAM trips and journalists' property visits. Distributes media alerts to all applicable departments. Maintains records/files of all communications and coverage. Plans and directs the development of all media informational materials, photography, newsletters and other communications necessary to publicize and promote the property and programs.
  • Manages the resort's social media strategy and provides regular communications on all identified social media sites/blogs, including Twitter, Facebook, LinkedIn, Instagram, etc. Cross-promotes with other Prism/Marriott properties. Conducts outreach to key social media influencers to arrange hosted visits and partnerships for favorable coverage of the resort.
  • Manages the relationship with Marriott’s Field Marketing (or other marketing agencies) to include online ads, PPC      campaigns, website, collateral (digital and print), email marketing, CRM and event programming. Creates campaigns for the Spa, meetings & events and all F&B outlets to achieve overall hotel marketing goals.
  • Analyzes requirements of marketing opportunities. Researches and maintains knowledge of market trends, competition and loyal customers. Analyzes property data and makes recommendations regarding course of action related to marketing. Provides timely reports and data regarding success of programs.
  • Attends Business Review Meetings;  shares social media feedback and insights; strategizes and consults with the General Manager and Executive team to ensure online comments are addressed and our social media presence is both responsive and robust.
  • Travels as needed to meet with partners, key brand contacts, etc. Attends property events and designated trade or media events.
  • Oversees all photo shoots and on-site filming; ensures brand standards are consistently met during creation and execution of photo/video content.
  • Ensures effective ROI for measurable marketing initiatives and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
  • Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.
  • Monitors competitor products, sales and marketing activities.
  • Establishes and maintains relationships with industry influencers and key strategic partners.
  • Guides preparation of marketing activity reports and presents to executive management and ownership.
  • Responsible for online merchandising of resort and outlets for all online channels with regard to content, video and photography.
  • Assist in the Development of memorable site inspections/ inventive and creative proposals
  • Develop and recommend prospective Corporate Travel Accounts, Third Party Meeting planners, and Company Group Meetings accounts from free market information as well as purchased lead sources, analysis of statistical information
  • Participate in the conducting of customer interviews and focus groups to improve marketing reach and effectiveness
  • Solicit Group, and Business Transient rooms business, Banquet, and other function business directly and jointly with others through the preparation, execution, and completion of promotional campaigns
  • Provide department colleagues with proper communication that will enhance our ability to deliver marketing campaigns to achieve goals
  • Direct and manage contracted graphic designer/marketing agency to work on graphics and other marketing materials
  • Create campaigns to drive ancillary spend and cross department utilization of outlets and revenue centers
  • Collaborating with executive team at all venues, the owners, PR firm, other key team members on special event development.

Job Requirements

Experience, Skills & Knowledge:

  • Bachelor's degree, preferably Marketing, Business Administration, Communications or related field.
  • Organizational skills and strong ability to work independently
  • Ability to communicate effectively with multiple stakeholders within a fast-paced environment
  • Enthusiasm for customer satisfaction 
  • Personal passion for marketing
  • Strong sense of professionalism with ability to adapt to new conditions, assignments and deadlines
  • Superior verbal and written copywriting, editing and communication skills
  • Proficient in Microsoft Applications (MS Word, MS Excel, MS Power-point) and Adobe Suite/InDesign.

Physical Demands:

  • Long hours sometimes required, including nights and weekends.
  • Medium Work - Exerting up to 50 pounds of force occasionally, and /or 30 pounds of force frequently or constantly to lift, carry, push, pull or otherwise move objects.
  • Ability to stand for long hours at a time.
  • As Manager on Duty, ability to move quickly around to the various departments of the property.


Job Details

Senior level
Full-time
Bonus Plan

About this location

class:
Luxury
room Count:
101-250
location Type:
Urban

Values

Commitment
Leadership
Respect

Perks

401(K)
Company Discounts
Health Insurance Benefits
Paid Holidays
Tuition Reimbursement
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The Westin Stonebriar Hotel & Golf Club
Recharge at The Westin Stonebriar Hotel & Golf Club, one of Frisco's
most celebrated destinations. Centered around the Tom Fazio-designed
golf course, our luxury hotel offers guests a serene and secshow more
show more
Address1549 Legacy Dr, Frisco, TX, 75034 View map
Property typeHotel 
classLuxury 
room Count101-250 
location TypeUrban 

People (6)

Mitra VanManaging DirectorMitra Van is a Managing Director for Prism Hotels & Resorts; Mitra has been with Prism for over 10 years in a variety of senior roles including Human Resources, Payroll Administration, Compliance, Operations and Business Development. Mitra started her hospitality career at The Historic Adolphus Hotel in Downtown Dallas, in accounting and continued her 23-year hospitality career specializing in compensation and human resource systems. In addition to overseeing the implementation of a New Human Resources / Payroll Platform involving over 3,000 employees at Prism, she was also previously an executive at McAfee/Intel and managed the Payroll and Benefits Administration for 68,000 employees across the globe. Mitra is fluent in Farsi, Hindi, and English and graduated from The University of New Delhi, India, with a degree in Accounting and Finance. She currently resides in Dallas, Texas.
Kevin GallagherSenior Vice President of Business DevelopmentKevin is the Senior Vice President of Business Development for Prism Hotels & Resorts, an award winning full service hotel management, investment and advisory services company. Kevin is involved in all aspects of development opportunities for Prism, including acquisitions, management contracts and joint ventures. Additionally, Kevin has overseen the CMBS Special Servicer and Lender relationships for the past 10 years and is actively involved in the Commercial Real Estate Finance Council and the Mortgage Bankers Association. Prior to his role in Business Development, Kevin served as Prism’s Regional Vice President of Operations and Vice President of Sales. Kevin’s 24-year hospitality career includes 13 years with Bristol Hotels & Resorts in numerous capacities, including General Manager and Director of Operations in Dallas, Texas; Atlanta, Georgia; and Raleigh, North Carolina. Kevin has a Bachelor of Arts in music from the University of North Texas and toured extensively with the Noodles McGroho Memorial Orchestra after college. He currently resides in Double Oak, Texas with his wife and 2 children.
Allison HandySenior Vice President of Sales & MarketingAllison is Senior Vice President of Sales & Marketing for Prism Hotels & Resorts, an award-winning full-service hotel management, investment and advisory services company. A member of Prism’s executive committee, Allison provides sales and marketing support for Prism’s portfolio of hotels, and oversees Prism’s marketing, public relations, and new business development efforts. Before joining Prism in August 2007, Allison spent nearly a decade working for Interstate Hotels & Resorts and MeriStar Hotels & Resorts in various sales capacities, most recently as a Director of Sales and Marketing in San Francisco. During the course of her accomplished career, she has worked closely with such iconic hotel brands as Hilton, Crowne Plaza, Holiday Inn, and Wyndham. Allison graduated from the University of Southern California in Los Angeles with a degree in Business Administration with an emphasis in entrepreneurial studies. In addition, Allison studied internationally through the University of Pittsburgh’s Semester at Sea Program, allowing her to gain valuable experience and perspectives while traveling and studying in South America, Africa and Southeast Asia. She currently lives in San Francisco with her husband, twin daughters and son. She enjoys traveling, cooking, the outdoors, and spending time with her family.
John BaileyChief Financial OfficerAs Prism’s CFO, John leads the financial management functions of Prism’s management and investment business, including risk management, legal, and receivership administration. His professional responsibilities also include supporting Prism’s new business development team, serving as court appointed restructuring officer for high profile bankruptcies, and chairing Prism’s investment committee. Prior to joining Prism, John served as Senior Vice President/Chief Accounting Officer for ClubCorp, Inc. and was responsible for the accounting, financial planning and analysis, and human resources functions for the world’s largest owner/operator of private golf and business clubs. He has also served as Senior Vice President/Chief Financial Officer for HQ Global Workplaces, Inc., and as Director of Finance and Vice President/Corporate Controller and Chief Accounting Officer for Bristol Hotels & Resorts. A certified public accountant, John graduated from Texas Tech University, where he earned a degree in accounting. He, his wife Laurie and their youngest daughter currently reside in Coppell, Texas.
Mark Van AmerongenChief Operating OfficerMark Van Amerongen is the Chief Operating Officer for Prism Hotels & Resorts, where he brings more than 25 years of professional hospitality leadership experience to an award-winning full-service hotel management, investment and advisory services company. Mark began his career in hospitality with Hyatt Hotels and quickly progressed through several flagship full-service hotels. Shortly after, he joined Marriott International, where he held several executive committee and general manager positions for the full-service hotel division throughout the U.S. Mark moved from single property positions to multi-property assignments, including the Regional Director of Operations on the West Coast for Marriott and Renaissance full-service hotels, before heading to Las Vegas as Marriott’s Area General Manager overseeing the Marriott Managed Hotels in that market. Prior to joining Prism, Mark spent eight years as Executive Vice President with Western International in Dallas overseeing the growth of the management company from start-up to more than 45 hotels. Calling on the skills and lessons learned during a career that has encompassed a variety of hospitality leadership positions across a broad swath of the industry, Mark brings unique insight and foresight to his role as Prism’s Senior Vice President of Operations. The depth and diversity of his highly successful management experience is an asset for a firm that has made a name for itself applying elements of the receivership skill set to a more traditional third-party management role. For Mark, and for Prism, that depth of hands-on operational experience is a fundamental piece of the professional puzzle. As a member of Prism’s executive committee, his ability to help identify and execute quality opportunities is invaluable. Mark earned his degree in hotel and restaurant management from the State University of New York, and received his CHA designation in 1990.
Steve VanPresident & CEOSteve Van, president and CEO of Prism Hotels & Resorts, founded the Dallas-based company in 1983. Under his leadership, Prism has become an award-winning full-service hotel management, investment and advisory services company. A prominent speaker and sought-after expert in the hospitality industry, Steve was recognized by Hotel Business Magazine as one of the trade’s “People of 2012.” In the past few years Steve has focused his teams’ efforts on going from Good to Great with the primary focus on operational excellence. Prism remains one of the most experienced managers of hotels and resorts nationally and has managed brands that include Marriott, Hilton, Doubletree, Sheraton, Embassy Suites, Holiday Inn, Preferred Hotel Group, Radisson, and numerous independents. Since the company was founded, Prism has managed over 300 hotels across the nation. Steve’s foray into hotels began as an Executive Vice President of Criswell Development Company. While there he developed the Hyatt Re­gency Austin, Hyatt Regency Denver Tech Center and the Hyatt West Houston. His first independent purchase was The Melrose Hotel in Dallas, which his Prism team turned into the first Omni franchise. Steve currently serves on a number of industry boards including the Hilton Doubletree Hotel Owner’s Advisory Council and served on the Starwood Hotels Owner’s Advisory Council for creation of Aloft Hotels. Steve earned his bachelor’s degree from The University of Texas and also attended The University of Texas Law School and was admitted to the State Bar of Texas. He has served as the Assistant Attorney General of Texas and as a Director of the Texas Turnpike Authority.

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