Director of Sales & Marketing

Hybrid Remote Full-Time

Position Objective

This role is responsible for topline revenue generation, sales and marketing execution, yield management strategies, implementation, and results. Specific responsibilities include group and transient guestroom revenue, banquet and social catering revenues, food and beverage outlet and other revenues. Strategies will include market mix, pricing, direct sales, marketing, public relations, social media, and reputation management. Maximize profitability for the resort and outstanding quality service for the customers. Accountable for market performance as well as budget, forecast, and revenue target goals. Participates in the strategy for promotion of all events. Member of the Resort Executive Committee.

Essential Job Functions

• Direct and manage all group, transient, and catering/banquet sales activities to maximize revenue for the resort.
• Prepare, implement, and compile data for the strategic sales plan, annual goals, sales and marketing budget, forecasts and other reports as directed/required.
• Collaboratively develop rate strategies, group ceilings and deployment through a thoughtful review of competitive data, demand analysis and mix management.
• Actively participate in sales presentations, property tours and customer meetings.
• Conduct/attend daily business review meetings, weekly strategic sales meetings, management meetings and other meetings as required/requested.
• Manage/direct all marketing, public relations, and promotional activities for the resort.
• Recruit, direct, manage, train and counsel sales staff. 
• In addition to performance of the essential functions, this position may be required to perform a combination of the following supportive functions, with the percentage of time performing each function to be solely determined by the manager based upon the particular requirements of the resort.
• Demonstrate a commitment to Salamander Hotels & Resorts’ operating principles and philosophies.
• Professionally represent the resort in the community, industry organizations and events.
• Actively participate as a team player with all departments.
• Provide constructive feedback to all departments.
• Be a leader and a role model to all employees.

Education/Experience

• High School diploma or general education degree (GED); bachelor’s degree (B.A. or B.S.) from a four-year college or university preferred. 

• Minimum of five years of sales and marketing leadership experience in a fast-paced, luxury hotel or resort environment. 

Requirements

• Must be able to speak, read, write, and understand English.
• Must be able to read and write to facilitate the communication process. 
• Requires exceptional communication skills, both verbal and written. 
• Most tasks are performed in a team environment with the employee acting as a team leader. There is minimal direct supervision.
• Extensive knowledge of the sales process and closing skills.
• Comprehensive knowledge of meeting room capacities, banquet set-up, audio-visual and any other pertinent details as they relate to the sales process.
• Ability to assess/evaluate employees’ performance fairly.
• Ability to supervise, train and motivate multiple levels of managers and employees.
• Knowledge of resort and competitive market.
• Must possess basic computational ability. 
• Must possess strong computer skills, including, but not limited to, accounting programs, Microsoft Office Suite, Delphi.fdc and/or iVvy Sales & Catering platforms.
• Outstanding interpersonal and sales-related skills.
• Excellent organizational and supervisory skills.
• Solid food and beverage concepts and pricing strategies.
• Demonstrated ability to process new information quickly and respond aptly to change.
• Strong analytical skills.
• Regularly demonstrate the ability to make thoughtful, data-driven decisions.

Physical Demands

• Most work tasks are performed indoors. Temperature is moderate and controlled by resort environmental systems.
• Must be able to sit at a desk for up to 5 hours per day. Walking and standing are required the rest of the working day. This includes traveling to and from meetings. Length of time of these tasks may vary from day to day and task to task. 
• Must be able to exert well-paced ability to maneuver between functions occurring simultaneously. 
• Must be able to exert well-paced ability to reach other departments of the resort on a timely basis.
• Must be able to lift up to 15 lbs. occasionally.
• Requires grasping, writing, standing, sitting, walking, repetitive motions, listening and hearing ability and visual acuity.
• Talking and hearing occur continuously in the process of communicating with guests, supervisors, and other employees. 
• Vision occurs continuously with the most common visual functions being those of near vision and depth perception.
• Must have finger dexterity to be able to operate office equipment such as computers, printers, and other office equipment as needed. 

Work Environment

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Salamander Hotels & Resorts is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

Benefits for full-time employees include but are not limited to the following with an employee contribution: Medical, Dental, Vision, Short-term Disability, and Long-term Disability after 90 days of employment. Employer-provided Basic Life Insurance and Basic AD&D are provided after 90 days of employment. 401K eligibility is available to full-time employees after 90 days of employment, and part-time employees after working 1000 total hours. Currently, 401K Match is $0.50 on the $1.00 of an employee’s contribution up to 6%; there is a 5-year vesting period.

Salamander is a drug-free workplace and participant in E-Verify.