Director of Sales and Marketing

Full-Time

Job Description

About Us:Shaner Hotels is a renowned hospitality management company with a portfolio of over 65 properties across 14 states and four countries. As an award-winning owner-operator, we partner with top hospitality brands and offer comprehensive services in hotel development, design, construction, e-commerce, and revenue management. We are proud of our dynamic work culture and commitment to excellence. To learn more about our company, visit www.shanercorp.com.

About the Team:Faro Blanco Resort & Yacht Club, located in the stunning Marathon, Florida! Situated on the waterfront with breathtaking views of the Florida Keys, Faro Blanco is more than just a resort—it’s an unforgettable experience. From our historic lighthouse to the full-service marina, 125 luxurious rooms, and an exceptional restaurant, we offer our guests the ultimate getaway. Whether it’s a scenic wedding by the harbor, a thrilling fishing charter, or an exciting Jeep rental, Faro Blanco is the go-to resort for all things fun and relaxing in the Keys. If you’re passionate about sales, marketing, and the hospitality industry, we want you to be part of our vibrant team!

Job Overview:As the Director of Sales & Marketing, you’ll be the driving force behind our property’s success, working strategically to generate top-line revenue and elevate the Faro Blanco Resort & Yacht Club’s presence in the marketplace. You’ll have the opportunity to make a real impact on the hotel’s growth while ensuring our guests receive an exceptional experience.

What You’ll Do:

• Lead Sales Strategy: Drive revenue by developing and executing sales strategies that attract new business and maintain strong relationships with existing accounts.
• Achieve Financial Goals: Focus on meeting or surpassing budget targets, ensuring the success and profitability of the property.
• Sales Team Leadership: Manage, motivate, and support the Sales team, ensuring the team’s productivity, growth, and alignment with hotel objectives.
• Target Market Expansion: Identify and pursue new market segments to grow the hotel’s customer base, while creating special packages to boost occupancy during slower periods.
• Innovative Marketing: Design and implement creative marketing campaigns, including print, digital, and outdoor advertising, to boost brand awareness and drive business.
• Community Engagement: Represent the hotel at trade shows, civic events, and local organizations to build connections and enhance the property’s visibility.
• Cross-Department Collaboration: Work closely with the General Manager, Department Heads, and staff to ensure seamless communication and alignment of sales and marketing strategies.
• Budget Management: Maintain the Sales Department’s annual budget, ensuring costs are controlled while maximizing revenue opportunities.

What We’re Looking For:

• A proven track record in sales and marketing leadership, ideally within the hospitality or resort industry.
• Exceptional communication, negotiation, and relationship-building skills.
• Creative and analytical thinker with the ability to turn data into actionable insights.
• Expertise in digital marketing strategies and tools, including social media and analytics platforms.
• A dynamic and energetic leader who thrives in a fast-paced, collaborative environment.
• Familiarity with the Florida Keys market and its unique appeal (preferred but not required).

Why Join Us?

• Work in paradise with breathtaking ocean views and a vibrant island culture.
• Shaner Hotels is committed to promoting from within. As a member of our team, you’ll have access to extensive training, professional development programs, and opportunities for career advancement.
• You will be joining a group of passionate professionals dedicated to creating exceptional guest experiences.
• Competitive salary and bonus potential, along with excellent benefits
• We celebrate diversity and promote an inclusive, positive workplace culture where all team members are encouraged to thrive.

If you’re ready to lead with creativity, drive, and passion, this is your chance to shine in one of the most beautiful destinations in Florida!