Field Marketing Coordinator

Full-Time

Description

About our company:

Springboard Hospitality is a premier third-party hotel management company with a 30+ year history transforming lifestyle hotels, from the islands of Hawaii to the tip of Florida.

Springboard team members are a diverse mix of independent innovators, savvy storytellers, adventure-seekers, tech entrepreneurs, free-thinkers and community leaders making waves across one of the most diverse portfolios in the industry.

At every level, the Springboard team is dedicated to going Above & Beyond to deliver hotels that transform people, properties & communities. From memorable moments at the front desk, to thoughtful room touches, to inspired onsite programming, the Springboard team is committed to empowering the traveler’s journey—inviting them to experience the frequency of each hotel’s locale, pushing authentic human connection, exploration, and discovery, while also driving revenue.

Springboard values intentional culture, and whole-heartedly believes in nurturing, training, and empowering the careers of the hospitality leaders of today and tomorrow, encouraging them to travel and explore, through Springboard’s award-winning portfolio. From work life balance to career development, Springboard values and invests in the greater team, reflected in zero corporate turnover during the pandemic, well positioned for continued growth through the future.

Springboard Hospitality maintains corporate offices in Los Angeles and Honolulu, while also supporting a modern work remote culture for select positions. https://www.springboardhospitality.com/

Primary mission:

You’ll play an integral part in putting the properties first, ensuring they have the tools and resources to be as successful as possible.  The Marketing Coordinator supports the development and execution of marketing strategies for our portfolio of hotels in the Hawaii region to attract new customers and retain existing ones. This role involves assisting with market research, coordinating campaigns, and implementing and executing marketing strategies to ultimately help the team deliver on desired performance measured by clear KPIs. 

The person in this role works with the regional lead as well as stakeholders at hotels and within the corporate office as a marketing resource and collaborates to align internal and external partners and resources to support projects including web development, paid media and branding.

SCOPE OF WORK + TEAM

• Reports to Manager, Field Marketing
• Portfolio of 12+ hotels
• Part of the Corporate Marketing Team
• Location: Honolulu, HI (hybrid position)

RESPONSIBILITIES

Responsibilities

• Assist in the execution of traditional and digital marketing campaigns across various channels.
• Assist with compiling reports, making updates to websites and managing creative requests.
• In collaboration with Manager and HQ Marketing team, assist with property-level campaigns that align to critical business needs within annual business plans
• Coordinate content collection, collateral production, and delivery of assets with appropriate partners in creative, digital, lifestyle and social.
• Participate in property marketing calls including preparing agenda, recapping notes as well as completing and following up on action items as appropriate.
• Support the development of media communication plans and liaise with media outlets and advertising agencies as needed.
• Brainstorm and contribute creative ideas for innovative marketing initiatives.
• Provide support with market analysis to identify trends, challenges, and opportunities.
• Draft content for hotels' email marketing program
• Serve as a point of contact for community partnerships
• Support PR and media relations with PR agency
• Other duties as assigned.

Qualifications

EXPERIENCE

• Bachelor’s degree in marketing, Communication, Business, or a related field preferred; Associate degree considered.
• 1-3 years of experience in marketing, preferably within the hospitality industry, or an equivalent combination of education and work experience.
• Located within driving distance of the Honolulu office
• Strong written and verbal communication skills.
• Ability to prioritize tasks, manage multiple projects and meet deadlines.
• Solid organizational skills including attention to detail and multitasking skills.

PREFERRED:

• Hawaii destination and/or Hawaii hotel marketing experience
• Experience with B2C and B2B marketing

OTHER EXPECTATIONS:

• Abide by payroll policies, procedures and rules of conduct as stated in the Springboard Hospitality Associate Handbook.
• Demonstrate a working knowledge of all company safety and security procedures.
• Travel required: Estimated 10-15%.  As needed for hotel familiarization and to meet with colleagues.
• Hours Required:
  • • Must primarily work during Springboard Hospitality business hours, Monday - Friday 8am - 5pm (PST), while understanding that the hotel business functions 24/7 and some weekend or holiday work may occasionally be required.
    • Attendance in Springboard Honolulu office minimum 4x per week

Benefits:

Springboard Hospitality offers an empowered working environment that encourages collaboration and flexibility. We offer a superior benefits package to employees who work 20 hours/week or more that includes:

FULL TIME BENEFITS

• Competitive Base Salary
• PTO
• Medical, Dental, Vision, Life, Pet Insurance
• 401K
• Costco Membership
• Bereavement Leave
• Management Contract Referral Program
• Education Assistance

Additional Per Position

• Employee Rates at all of Springboard Hospitality’s 35+ Hotels
• Monthly Cell Phone Stipend
• Dry Cleaning Services
• Hotel Level Executive Bonus Program
• Retention Bonuses
• Lead Share Program
• Associate of the Month/Quarter & Company-wide Associate of the Year Programs
• Associate Referral Bonus Program

Springboard Hospitality Core Values:

• CONNECTED. We are plugged into people, technology and the cutting edge of culture.
• INDEPENDENT. We are free-thinkers who embrace diversity and advocate for innovation.
• COLLABORATIVE. We are collaborative and believe that the best solutions are found by working hand-in-hand.
• PERSONALIZED. We are devoted to authentic human connection, personalizing our approach to the guests and owners that we serve.
• DYNAMIC. We are analytic thought leaders who harness the power of data to maximize return on investment.

OLS Hotels & Resorts LLC dba Springboard Hospitality (Springboard) is an equal opportunity employer.  Springboard provides equal employment opportunity for all associates and prohibits discrimination based on race, color, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth, or breastfeeding), gender, religious creed (including religious dress and grooming practices), marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, genetic information and characteristics, sexual orientation, gender identity or expression, military or veteran status, or any other basis protected under federal, state, or local laws.  Springboard also provides reasonable accommodations for qualified applicants and employees with disabilities or medical conditions in accordance with applicable laws.

Qualifications

Qualifications

EXPERIENCE:

• Prior Experience:
  • • 1+ years of experience in social media management, or a similar role is required.
• IT Expertise:
  • • Knowledge of social media design, scheduling and reporting softwares. (e.g. Canva, Sprout, Later, etc.)
    • Advanced knowledge of computer software (including Office suite) and web analytics tools is preferred. Intermediate Photoshop knowledge is preferred.
• Subject Expertise:
  • • Experience creating social media campaigns across various platforms.
    • Must have discriminating perceptions of text/graphic presentation and ability to execute designs.
    • Experience in analyzing social media marketing reports from various reporting tools.

OTHER EXPECTATIONS:

• Abide by payroll policies, procedures and rules of conduct as stated in the Springboard Hospitality Associate Handbook.
• Demonstrate a working knowledge of all company safety and security procedures.
• Travel required: As needed for hotel familiarization, content creation shoots and to meet with colleagues.
• Hours Required: Must primarily work during Springboard Hospitality business hours, Monday - Friday 8am - 5pm (PST), while understanding that the hotel business functions 24/7 and some weekend or holiday work may occasionally be required.

Benefits:

Springboard Hospitality offers an empowered working environment that encourages collaboration and flexibility. We offer a superior benefits package to employees who work 20 hours/week or more that includes:

Full Time Benefits

• Competitive Base Salary
• PTO
• Medical, Dental, Vision, Life, Pet Insurance
• 401K
• Costco Membership
• Bereavement Leave
• Management Contract Referral Program
• Education Assistance

Additional Per Position

• Employee Rates at all of Springboard Hospitalitys 35+ Hotels
• Monthly Cell Phone Stipend
• Dry Cleaning Services
• Hotel Level Executive Bonus Program
• Retention Bonuses
• Lead Share Program
• Associate of the Month/Quarter & Company-wide Associate of the Year Programs
• Associate Referral Bonus Program

Springboard Hospitality Core Values:

• CONNECTED. We are plugged into people, technology and the cutting edge of culture.
• INDEPENDENT. We are free-thinkers who embrace diversity and advocate for innovation.
• COLLABORATIVE. We are collaborative and believe that the best solutions are found by working hand-in-hand.
• PERSONALIZED. We are devoted to authentic human connection, personalizing our approach to the guests and owners that we serve.
• DYNAMIC. We are analytic thought leaders who harness the power of data to maximize return on investment.

OLS Hotels & Resorts LLC dba Springboard Hospitality (Springboard) is an equal opportunity employer. Springboard provides equal employment opportunity for all associates and prohibits discrimination based on race, color, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth, or breastfeeding), gender, religious creed (including religious dress and grooming practices), marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, genetic information and characteristics, sexual orientation, gender identity or expression, military or veteran status, or any other basis protected under federal, state, or local laws. Springboard also provides reasonable accommodations for qualified applicants and employees with disabilities or medical conditions in accordance with applicable laws.