Area Director of Marketing
Full-Time
The Oxford Hotel
Denver, CO
Why us?
Position salary range: $90,000-$93,000 annually
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Job Close Date: November 28, 2024�or until filled
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Found at the intersection of timeless elegance and modern luxury,�The Oxford Hotel�stands today as an iconic Denver landmark, rooted in its unique history and groundbreaking beginnings of 1891.
Our personality and sense of charm—�which we’ve been curating for more than 100 years�—gives us an easy confidence that allows us to comfortably stand out from the crowd.
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More than a hotel in Denver,�The Crawford Hotel�is the best place to meet, shop, eat, drink, stay, and work — right above Denver Union Station.Join our team and play a part in�illuminating history�.
Inside this iconic building,�memories are made and inspiration blooms�. Our team delights in the details, encouraging adventure, and exhibiting magnetic hospitality in every interaction.
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Make your mark at these quintessential spots in Denver, true landmark locations.�We are loaded with benefits, a team-centric culture, and opportunities to grow your career.�Work where you belong.
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A Rewarding Experience:
Complementary RTD EcoPass
Medical, dental, vision insurance
Health savings and flexible spending accounts
Basic Life and ADD insurance
Company-paid short-term disability
Unlimited paid time off
Eligible to participate in the Company’s 401(k) program with employer matching
Employee assistance program
Tuition Reimbursement
Great discounts on Hotels, Restaurants, and much more.
Eligible to participate in the Employee Referral Bonus Program. Up to $1,000 per referral.
Job Overview
The Director of Marketing oversees the development, implementation and management of online marketing programs, websites, social media, SEO, content, and related programs. Coordinates with outside digital agencies and property staff to ensure all program objectives are achieved and revenue is maximized. The ideal candidate demonstrates enthusiasm and passion for all facets of marketing. Works with designated hotel to create branded and unique property identities with forward-looking positioning statements, supported with online and offline content and initiatives that develop the hotels identity.
Responsibilities
- Manage online presence with an emphasis on creating unique and engaging content for branded hotel websites, vanity websites, company website, and third party sites
- Work with designated hotels and agencies to ensure that hotel websites are optimized using current best practices for SEO
- Direct, manage or assist designated hotels and agencies in all areas related to online/digital marketing, including website development and online marketing
- Conduct and track on-going email marketing campaigns for a variety of hotel business units
- Utilize current reporting from agencies, brands, and Google Analytics to drive improved content and marketing initiatives and decisions
- Recommend changes and new reporting based on changes in technology, CMS or other areas in conjunction with changing business needs
- Oversee and coach hotel social media champions and social media agencies on channels including Facebook, Twitter, Instagram and others as the need arises
- Continually manage social media accounts, including Facebook, Twitter, YouTube and Instagram, ensuring imagery and copy is consistent with the identity and positioning of each hotel
- Manage promotional packages/campaigns including requesting creative, drafting the communication plan, and sending a marketing recap once completed
- Monitor trends, online media, brand reputation and ensure management responds accordingly to online travel and review websites.
- Utilize current reporting from agencies, Google Analytics and social networks to drive improved content and social marketing initiatives and decisions
- Recommend changes and new reporting based on changes in technology, social networks or other areas in conjunction with changing business needs
- Develop and implement companywide Public Relations initiatives and programs.
- Work directly with PR agencies to support creation of property initiatives that reinforce identity and positioning, with execution in a timely manner
- Utilize current reporting from agencies and third party sources to drive improved content, PR initiatives, and decisions
- Recommend changes and new reporting based on changes in technology or other areas in conjunction with changing business needs
- Work with designated hotels to create forward-looking identity statements that will be utilized to drive messaging through online, social media, PR, and collateral
- Direct, manage or assist in the development of break-thru creative materials, online and offline, to support both corporate and property marketing goals
- Assist designated hotels with communication (flyers, signs, eblasts, etc.) – work with property staff and agencies on design and creation of new materials
- Maintains and stores a chronological order of media library and electronic files of all advertising materials by property and activity.
- Current search engine optimization (SEO) strategies
- Use of content management systems (CMSs) to update hotel websites
- Administrative knowledge for social media sites, including Facebook, Twitter and YouTube
- Adobe Creative Suite including Photoshop, Illustrator and Acrobat
Qualifications
Education/Formal Training
A four year college degree or equivalent education/experience
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Experience
Required to have a minimum of 4+ years of experience in a marketing position. Hospitality experience preferred.
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Knowledge/Skills
- Strong interpersonal, verbal and written communication skills
- Excellent comprehension and literacy required to read manager's letters, help prepare contracts and proposals
- Ability to negotiate effectively
- Excellent attention to detail and multi-tasking skills
- Professional appearance and manner
- Computer literacy, specifically MS Word for Windows
- Communication at all levels; multi-tasking; time management
Physical Demands
The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Occasional standing.
- Occasional carrying and lifting of files and office items up to 25 lbs.
Environment
95% indoor office environment
Salary
Compensation: $90,000 to $93,000 per year
The Oxford Hotel
WELCOME TO THE OXFORD HOTEL
The Oxford Hotel is Denver’s most historic hotel located in the ever-so popular neighborhood of Lower Downtown, LoDo. Opened in 1891, our hotel is the first of downtown Denver hotels. Within walking distance to the finest restaurants, shops, and businesses in LoDo, guests can explore downtown and return to plush couches, welcoming staff and authentic luxury. Uniquely combining elements of the past with today’s modern conveniences, The Oxford continues to provide guests with a comfortable and classic experience.
OUR HOTEL
The Oxford Hotel opened its doors in 1891, making it the oldest and most historic of hotels in Denver, Colorado. With guests like Theodore Roosevelt, and the Dalai Lama, downtown Denver’s only wood-burning fireplace, and bow-tie wearing bellmen, our hotel has a luxurious charm that will keep you coming back for more.
ACCOMMODATIONS
At The Oxford Hotel, no two guest rooms are alike. Each of our Denver accommodations incorporates historic elements such as antique headboards, rich drapery, claw foot tubs, and more. With flat-screen HD TVs, Bose® radios complete with iPod docking stations, and complimentary high-speed Wi-Fi, our historic Denver hotel rooms provide a classically beautiful design with all the necessities of today.
MEETINGS & EVENTS
Our Denver Meeting space offers a premier location, luxurious accommodations, and classically- delicious catering options. With seven unique meeting spaces ranging from a capacity of 10 to 250 people, we can accommodate a wide variety of meeting types.
This classic and elegant event space makes The Oxford Hotel the perfect location for Denver wedding receptions. Ensure attention to the smallest detail with our in-house wedding experts. With over 10,000 square feet of total event space, and 1,000 square feet of pre-function space, we effortlessly accommodate parties up to 170.
| Address | 1600 17th Street, Denver, CO 80202 |
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| Property Type | Hotel |
| # Jobs | 14 |
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