Media Planner

Full-Time

What you will be doing

• Assess and define clients’ media strategy to ensure that all media plans are aligned with marketing objectives and client’s KPI's.
• Research market trends, develop strategy and create media plans.
• Oversee the implementation and execution of media campaigns to ensure proper reporting on client KPIs.
• Approves & provides optimization recommendations for campaigns, ensuring flexibility and adapting to the changing needs of the marketplace.
• Recommend best practices in agency processes, efficiencies, including optimizing infrastructure, and quality assurance.
• Develop formal presentations on strategic recommendations, media plans and ROI reports.
• Play an active role in new business pitches and proposals, developing innovative and convincing media strategies that produce results.
• Potential travel to meetings and present recommendations/plans to prospect, new and existing clients as needed.
• Work with accounting to provide/adjust budgets, approvals of vendor invoice and reconciliation of media accounts.
• Keep the leadership team updated on industry news, trends and vendor partnerships.
• Solicit, organize and attend vendor meetings.
• Develop strategic partnerships with publishers, networks, and advertisement technology vendors.
• Manage the analysis and responsible for core negotiations with vendors for the best possible rate.
• Maintain vendor contact records and contracts.
• Other responsibilities as assigned.

What we need from you

• Extensive knowledge of the hospitality industry. CHDM / CRME Certification preferred.
• Extensive knowledge of the platforms: Google (Search, Display, Discovery, YouTube), Microsoft(Bing), Facebook, LinkedIn, Expedia (Travel Ads and Display), TripAdvisor (Sponsored Placement and Display), Meta Search (DS Click Platform), Yelp, Pinterest, and TikTok.
• Extensive knowledge of the role, strengths and weaknesses of traditional and digital media channels such as: Traditional: TV (including Broadcast, Spot Cable, Connected TV), print, radio, out-of-home, etc. Digital: Display including programmatic, native, online video, etc.
• Extensive knowledge on researching, planning, selling, and presenting efficient media budgets that align with client objectives and goals. (i.e. minimums, budgeting formulas, best practices)
• Confidence in your analytical ability to research and investigate performance issues and make efficient decisions.
• Extensive knowledge of Google Analytics. Able to read and analyze data and e-commerce performance to make data-driven decisions.
• Professional communication skills (written and verbal) with experience presenting to clients and leadership.

Tambourine does not discriminate, and prohibits discrimination and harassment against any employee or job applicant based on race, color, religion, gender, gender expression, sex, sexual orientation, age, martial status, national origin, disability, genetic information, pregnancy, military status, or any other protected characteristic as outlined by federal, state, or local laws, in the process of hiring, retention, or the promotion of the employee.

This job post is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities, or requirements. Other duties not listed here may be assigned as needed.

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