ECommerce & Digital Marketing Manager

Tiempo Completo

Riggs Washington DC sits on the iconic downtown corner of Penn Quarter’s 9th and F Street in a historic building once home to Riggs National Bank. Each of the Hotel’s 181 guest rooms offers a playful nod to the building’s legacy. Riggs is home to the all-occasion European brasserie-inspired restaurant Café Riggs, as well as Silver Lyan – a subterranean bar from the internationally acclaimed Ryan Chetiyawardana, also known as Mr Lyan.

The eCommerce Marketing Manager is responsible for the day to day, hands-on management and execution of eCommerce marketing tactics, strategies, and promotions for Lore Group in the Washington DC region.

Alongside Director of Marketing, you will be responsible for the following:

Essential Functions

• Manage and drive overall digital marketing strategies including search engine optimization (SEO), and search engine marketing (SEM), email marketing, display and programmatic, metasearch, OTA ads
• Partners with marketing team and Revenue Management to verify correct offer loading, verifying advertisement targeting is correctly directed at relevant consumer groups
• Assist/Oversee/Manage hotel listings and content on online travel agency websites in partnerships with the Revenue Management Department.
• Digital asset (photography, 3D tours and video) management.
• Oversee/Manage marketing, advertising, and performance measurement.
• Direct, support, deploy, and measure monthly email marketing deployments.
• Facilitate and align all hotel branding with current branding guidelines and initiatives.
• Lead and assist in project life cycle through requirements gathering, design, development, testing, and launch.
• Support Sales and Revenue Department regarding promotional and tactical marketing, e-tools, and electronic media.
• Maintain clear lines of communication with property leaders, Internet marketing vendors, and Revenue Management team members.
• Analyze and report monthly digital web direct and online travel agency performance metrics and broader hotel performance data to Regional Director of Marketing.
• Active involvement in ongoing and annual electronic distribution strategy and planning to maximize online revenue and profitability.
• Direct day to day website management, recommendations for improvement for responsive design, implementation of enhancements, and achieving website revenue goals, and website KPIs
• Manage the hotel’s email marketing strategy to drive lead generation, grow subscriptions and increase digital audience/engagement
• Accountable for weekly and monthly reporting efforts
• Coordinates with property and above property eCommerce and Revenue Management teams to report success of property marketing and eCommerce performance.

Position Requirements

• 2-3 years of Internet Marketing or eCommerce experience in hospitality/travel industry or related field.
• Associate or Bachelor’s Degree in Marketing, Hospitality or Hospitality Marketing a plus.
• Strong project management skills required.
• Strong understanding of traditional and online marketing tactics and strategy.
• Familiarity with design software preferred.
• Content management and web analytics experience.
• Knowledge of website production with a firm grasp of website fundamentals.
• Ability to independently manage multiple tasks and projects.
• Demonstrates self-confidence, energy, and enthusiasm.
• Strong analytical expertise and data oriented

Salary Range: 60-65K

Benefits

At Riggs Washington DC we are committed to giving our employees the skills and support required to deliver extraordinary experiences, and most importantly, to grow in their careers. On top of this we also like to offer our teams a wide range of benefits including:

• Medical, Dental & Vision Insurance (for full-time employees)

• 6 complimentary nights a year at any Lore Group hotel

• Lore Group Employee & Immediate Family Rates

• Lore Group Friend and Family Rates

• 50% Employee discount and 25% Friends and Family discount at over 800 partner hotels via Lore Discovery

• 50% discount in Lore Group restaurants and bars

• 10 Days Vacation - Plus every year an extra day

• Company Paid Life Insurance 1.5X annual salary

• Employee Assistance Program

• Referral Incentive

• 401K with 5% Match

• Training and Development Programs

• Additional perks via United Healthcare

• Complimentary Employee Meals

• Employee Recognition programs

Equal Employment OpportunityLore Group does not discriminate against employees or applicants for employment based upon race, color, religion, sex, national origin, age, disability, personal appearance, sexual orientation, gender identity or expression, marital status, family responsibilities, genetic information, matriculation, or political affiliation. We will make any reasonable effort to ensure that all applicants and employees receive equal opportunity in personnel matters, including recruiting, selection, training, placement, promotion, wages and benefits, transfers, terminations, and working conditions.

Location: Washington, DC