Director of Marketing

Tiempo Completo

Why us?

Why Us? At Sage Hospitality Group, we look for innovative leaders, with an eye for disruption. Never looking for someone just looking for a job, we are looking for the power players, the people who want to rise to the top. Sage allows for opportunities for growth and personal fulfillment, paying attention to the parts that keep us human and happy. We want to attract and retain associates that are engaged in our culture, passionate about hospitality and excited to enrich lives, one experience at a time. Sage Hospitality Group was founded on a spirt of bold individuality. By going our own way, we have created some of the worlds best hotels, restaurants, and experiences. But the truth is, none of it would have happened without people like you. People who follow their own path, who are hungry to learn and who love their community. People who do not sit around and wait, they just do. You belong here.

Job Overview

As the on-property marketing lead, you're the creative force behind making your property culturally relevant and irresistible. Your role is to craft an immersive brand experience that resonates with guests and keeps them coming back for more. You'll drive guest experiences, orchestrating every touchpoint to embody the Asbury Collection 's unique vibe. From curating partnerships that amplify our lifestyle cred to conceptualizing Insta-worthy moments throughout the property, you'll ensure your hotel isn't just

a place to stay, it's the place to be. You'll collaborate with every department, infusing the brand's DNA into everything from staff interactions to guest room touchpoints. As the keeper of your hotel's reputation and public perception, you'll be its biggest advocate, balancing revenue goals with artistic vision. Think of yourself as the property's insider, its tastemaker, and its long-term success strategist all rolled into one.

Your job is to make sure your hotel doesn't just fit into the marketit defines it.

Responsibilities

ESSENTIAL RESPONSIBILITIES

Own & create the marketing plan and calendar

Assist in yearly budget creation

Create copy for any and all hotel communications that is on brand standards

Liaison between corporate marketing team and hotel

Ensure every aspect of the hotel remains on brand

Oversee & create all collateral

Work closely with local organizations/Chamber of Commerce/Tourism on marketing & public relations

Determine hotel swag items

Digital Marketing.

Oversee Guest Communication

Work with digital marketing team on landing pages, paid media, email campaigns

Oversee all website content

Manage special offers & deals pages

Sales & Revenue

Create & implement meeting offers

Strategize with Director of Revenue Management on room strategy

Create and implement transient packages & work directly with BT to

entice & maintain accounts

Create presentations & collateral support

F&B

Work with in-house (or 3rd party teams) on food & beverage promotions

Ensure amenities are on brand Partnerships

Implement new partnerships & ideas by involvement in the community

and interaction with peers

Activations

Create & produce programming & activations

OTHER RESPONSIBILITIES

All other duties as assigned, requested or deemed necessary by management.

SUPERVISORY DUTIES

None

BEHAVIORAL FOCUS

At Sage, we pride ourselves on the behaviors that build our culture and help associates perform in their positions. We value integrity, performance, team spirit, growth, delivering extraordinary guest experiences, and engaging in our communities. We have also outlined specific competencies that contribute to success at Sage. Please review our competency models to understand the behaviors expected of different levels in the organization (you may find these models in our learning management system).

Qualifications

Education/Formal Training

A four year college degree or equivalent education/experience

Experience

Required to have a minimum of 4+ years of experience in a marketing position. Hospitality experience preferred.

Knowledge/Skills

• Strong interpersonal, verbal and written communication skills
• Excellent comprehension and literacy required to read manager's letters, help prepare contracts and proposals
• Ability to negotiate effectively
• Excellent attention to detail and multi-tasking skills
• Professional appearance and manner
• Computer literacy, specifically MS Word for Windows
• Communication at all levels; multi-tasking; time management

Physical Demands

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Occasional standing.
• Occasional carrying and lifting of files and office items up to 25 lbs.

Environment

95% indoor office environment

Salary