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The Briad Group
The Briad Group® is rapidly expanding to serve many hospitality needs.
Our robust portfolio consists of Wendy's franchise locations, Marriott &
Hilton brand hotels, unique rooftop lounges atop our most ishow more
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Address78 Okner Parkway, Livingston, NJ, 07039 View map
Company typeParent / Holding Company 
# Properties14 
# Jobs
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AC Hotels by Marriott Bridgewater
Bridgewater Township, NJ
1 week ago

People (2)

Rick BarbrickPresident, Chief Operating Officer and Co-Chief Executive OfficerRick Barbrick has a long and distinguished career in the hospitality industry. He brings with him a wealth of restaurant knowledge and a successful track record. Most recently, Rick served as President & CEO for Avado Brands, an operator of 117 full-service restaurants, including the full-service Mexican chain Don Pablo’s and the brewpub Hops. Prior to his position at Avado, Rick was President and COO for Bertucci’s Corporation, vice president of operations for Chilis and On the Border, and director of operations for numerous other dining concepts. A message from the president: "At Briad, we will operate nationally recognized restaurant and hotel brands that deliver an outstanding guest experience with positive, energetic teammates providing unmatched hospitality in a sparkling clean environment." Guiding Principles: • Winning Diverse Teams by Practicing Deliberate Inclusion • Positive Passion and Energy • Recognize Great Work • Accountable Performance • Integrity/Guardianship • Outstanding Communication • Leading with Respect • Be the Best • Have Fun • Pursue Simplicity • Be Profitable—Make Money
Brad HonigfeldFounder, Chairman and Co- Chief Executive OfficerBrad Honigfeld is the founder, chairman and co-chief executive officer of The Briad Group®, a multi-unit, multi-state, owner, developer and operator of fast-food restaurants, casual dining restaurants, limited service hotels and a lifestyle shopping center. Brad as visionary, entrepreneur and leader of The Briad Group; has successfully guided the company from its humble beginnings to its current success and profitability. His management abilities, innate entrepreneurial skills and financial, marketing and business acumen, have allowed Briad to grow from one ice cream restaurant into a division of over 120 TGI Friday’s, Wendy's restaurants, and hotels employing more than 8,000 people with gross sales in excess of $350 million. Initially operating only in the Northeast, in June 2006 The Briad Group completed a tender offer for Main Street Restaurant Group, Inc., which expanded operations into the west coast. Briad owns and operates 12% of the domestic TGI Friday's and approximately 25% of the TGI Friday’s franchise system. While building his restaurant business, Brad also focused on building a hotel business. He and his team located, negotiated, developed, constructed, opened, operated, managed and financed twenty-six (26) limited service Marriott and Hilton brand hotels representing over 2800 hotel rooms with a value in excess of $375 million in three separate Transactions over the years. Brad has sold all of the hotels and continues to develop new ones. Brad ventured into yet another area with development of the Promenade Shops at Clifton, a 130,000 square foot lifestyle center anchored by a Stew Leonard’s Wine Shop, LA Fitness, Joe’s Crab Shack, PNC bank and TGI Friday’s, and providing an opportunity to open and test new restaurant ventures such as Zinburger.


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