It’s no secret that every element of your cover letter is important from top to bottom. But the cover letter introduction may be just a bit more significant simply because it works as the bait to lure in your readers, encouraging them to learn more about you. To make sure that your introduction does its job, take a look at four goals every cover letter introduction should accomplish.

1. Advertise your skills and accomplishments.

Advertising your skills and accomplishments early on in a cover letter works well to pique the interest of hiring managers. This is because many more people are intrigued by introductions that start with: ”Searching tirelessly for a Director of Food & Beverage with ten years overall Food & Beverage operation of a hotel? Look no further!”—rather than: “I want to thank you for the opportunity to apply for the Director of Food & Beverage position.”

Candidates have found that managers respond more willingly to creative introductions that list reasons they should be hired. Keep this concept in mind as you write your own.

2. Pinpoint challenges you want to address.

In the first sentence, you’ve likely touched on the second goal, which is to pinpoint challenges you want to address with the company. But it’s not a bad idea to do it again. You don’t have to talk about specific challenges in the introduction—this can be saved for later in the letter. Instead, you can touch on goals that any company in the field might face and why you want to tackle them.

Believe it or not, this can be accomplished in two brief sentences that read something like this: “Every hotel faces its challenges in the operation and budget management. I am eager to take the reins with XYZ and steer operation and budget management in the right direction.”

3. Explain why you’re the right fit.

Next, it’s important to explain why you’re the right fit for the position. You can do this by noting that the company needs a qualified candidate to meet its agenda, then list three or four reasons why you’re the qualified candidate it needs.

The idea is to get right to the point of why you’re the perfect fit. Don’t beat around the bush because hiring managers simply don’t have time to search for the message you’re trying to deliver.

4. Entice the reader to keep reading.

Finally, your goal is to let the reader know that your introduction is only the beginning and that you have more to offer. For instance, by stating, “I believe it’s never too late to develop strategies that lead a restaurant to greatness, and I am ready to utilize my long-term experience, intuition, and dedication to get the job done,” you could successfully convince a manager to keep reading.

The cover letter introduction serves as the appetizer to a fantastic meal. Don’t you want your appetizer to be great? Well, take time to carefully construct an introduction that has hiring managers wanting more.