Cover letters are tricky—and from what I’ve seen during twelve years in the careers industry, writing a cover letter is one of the most researched job search topics of all time. As a former recruiter and HR manager, I want to share with you some cover letter mistakes you may not even realize you’re making!

1. To whom it may concern…

Lead with this sentence and it will probably concern no one. It’s always best to find out who the hiring manager is or the recruiter’s name, but at least address it to someone at the company. With today’s technology, there are multiple ways to do this—researching online or by calling the company and simply asking for the name of the hiring manager are just two ways to go about this.

2. Talking about yourself…

It might seem like quite the oxymoron when the purpose of a cover letter is to talk about yourself, but what I’m referring to here is starting your cover letter with something like: “I found your job posting to be of great interest to me…” or: “I feel like I’m the best fit for this job opening…”

These openers are all about you and don’t fail to address the most critical element of a cover letter—how you will meet the needs of the employer.

3. Failing to copy and paste your cover letter into the body of the email…

Nothing is worse than spending time fretting over a cover letter and working hard to get the wording exactly right only for it to go unnoticed or unread. If you’re applying for an opportunity via email, don’t just attach the cover letter to the email. Instead, copy and paste your cover letter into the body of the email; it is much more likely to be read this way. A prospective employer may never open your cover letter attachment, but they will most likely take the time to read your email.

Remember these three tips when submitting your resume and cover letter to increase your chances of being noticed and most importantly—remembered.