Table of Contents

1. 5 Social Media Marketing to Avoid When Job Hunting
   1. Abandoning your professional profile
   2. Not engaging
   3. Not building an audience
   4. Being offensive
   5. Don’t bash your current or past employers

Social media can be an entertaining part of your day. You get to interact with friends, family, and strangers — and maybe if you’re lucky, get a retweet/repost from your favorite celebrity. But as much as you may like to put yourself out there, it can be easy to forget that your public social media accounts are just that: public.

When it comes time to job search, you may find that your social media profiles keep the interviews at bay. Just as social media has changed the way you interact with friends, it’s also changed how recruiters find and qualify potential candidates. But the answer isn’t to go offline and deactivate your profiles, because not being on social media sites can absolutely hurt your chances of being recognized and, ultimately, hired.

The bottom line is you need to cultivate a professional and personable online presence.

5 Social Media Mistakes to Avoid When Job Hunting

1. Abandoning your professional profile

You might have fired up a Twitter account to connect with professionals in your industry and follow influencers and media outlets. Or maybe you finally updated your LinkedIn profile with your work history and relevant information. That’s great, just don’t forget to update it. Recruiters and hiring managers will be happy to see that you are active on social media, but they might not be impressed if you aren’t updating it on a somewhat regular basis. 

2. Not engaging

Social networks are about being social and interacting, not lurking in the corners and watching others have conversations. Once you get used to whatever platform you’ve adopted, try engaging with other users. You might not get a response from everyone, but it’s a great way to show potential recruiters that you’re not only getting out there, but you’re starting conversations and interacting with industry leaders. Try to follow companies you’d want to work for yourself, check out job search feeds, and start following some recruiters. The more you build a profile that reflects your career aspirations, the more likely you are to connect with people in the industry who can open doors.

3. Not building an audience

Building an audience goes back to engaging with other users on social media platforms, and it’s important to show recruiters and hiring managers that you are capable of growing an audience. It’s not about having thousands of followers, either, because that can oftentimes be out of your control. But it’s about cultivating a quality audience. It is normal for the present-day recruiter to ask these questions: “Has the person built a real audience? If so, how — and could the same strategy be applied to our company?” By utilizing your social media profiles effectively, it can demonstrate your ability to adapt to new technology, and that is a valuable asset for any company.

4. Being offensive

This should go without saying, but you really don’t want to be offensive, especially on your public accounts. Many companies check candidates’ social media profiles for red flags that include gestures or displays of weapons that might be deemed offensive, anything illegal, excessive profanity, and sexually explicit material. Even if you didn’t mean something to be offensive, you should consider that the person reading your profiles might not know your sense of humor or personality, and anything you say might be taken out of context. Basically, if it’d be tagged as NSFW (not safe for work) on one of your favorite websites, don’t post it.

5. Don’t bash your current or past employers

You’ve had a bad day at work, where is the first place you turn to vent? It better not be your social media account. If a recruiter or hiring manager sees you’ve bashed your employer, they won’t have any reason to think you won’t do the same to their company if they hire you. You want to be careful even if you think your account is private. Security and privacy settings can change, especially on sites like Facebook, and you never know who might be mixed in among your followers. So the next time your boss makes you work late, take it offline and call your friend and hash it out over the phone or a cup of coffee.

If you aren’t hearing back from recruiters and hiring managers, it might be time to take a good look at your social media presence. If you still aren’t sure how to go about maintaining a professional appearance online, here’s one golden rule for you: “Our rule of thumb is, basically, any behavior your mother disapproved of should probably not be public.”